The Flowboost Price Labelizer is a Google Ads script that connects your Shopping performance with your Merchant Center pricing and benchmark data. It shows you which products are priced below, at, or above the market benchmark and how each group performs in terms of revenue and costs.
You use this script when you want to make smarter price and bid decisions based on real data, not guesswork.
What the script does for you
It checks your product prices against Google’s benchmark prices from Merchant Center.
It labels each product as Below, Exact, or Above the benchmark.
It pulls in Google Ads performance for those products, such as impressions, clicks, cost, conversions, and conversion value.
It combines everything in a Google Sheet so you can quickly see which price group is driving results.
You do not have to work in the script itself. You control everything from the Config sheet in the spreadsheet and by running the script in your Google Ads account.
What you see in the spreadsheet
The spreadsheet that comes with this script is your control center.
You can expect:
1. Daily overview per price group
A sheet that tracks your key metrics per day for the three price groups:
How many products are Below, Exact, or Above benchmark
Impressions, clicks, costs, conversions, and conversion value per group
Simple efficiency ratios, such as value per cost and cost per conversion
This gives you a quick answer to questions like:
“Are my cheaper products really driving better results?” or
“Is it worth keeping this product priced above market?”
2. Detailed product level performance (optional)
If you enable advanced graphs in the Config sheet, the script will also store product level data per day.
For each product you see:
Product title and ID
Impressions, clicks, cost, conversions, and conversion value
Benchmark price vs your price
Whether the product is labeled Below, Exact, or Above
Custom labels, brand, condition, feed label, and product type path
This is useful when you want to build your own charts, drill down into specific products, or spot patterns within a brand or category.
3. Product Feed sheet for quick filtering
The Product Feed sheet gives you a flat, filterable overview of all products included by the script.
Typical uses:
Filter for products Above benchmark that still get a lot of conversions.
Find underpriced products where you might be able to increase price without losing performance.
Segment by brand, feed label, or product type to see where you are most competitive.
This sheet is ideal for quick analysis in the Google Sheets UI or for exporting to other tools.
4. Recommendations based on price insights
If Price Insights are available in your Merchant Center, the script will create a Recommendations sheet.
There you see per product:
Current price
Suggested break even price based on your chosen margin
Suggested Google price
Predicted change in impressions, clicks, and conversions when you follow the suggested price
A simple view of current vs predicted volumes
This helps you answer questions like:
“What happens if I lower this product by a few euros?”
“Which products should I adjust first for the biggest impact?”
You get a short list of products where a price change can have a meaningful effect on traffic or conversions.
How you control the script
From the Config sheet you can set:
Lookback window in days for performance
Conversion lag, so conversions have time to come in
Merchant Center ID
Filters for brand, availability, condition, and channel
Whether you want advanced product level history and graphs
Whether you want to use percentage or absolute price difference for the labels
The break even percentage used to calculate suggested break even prices
You can also optionally limit the analysis to campaigns that use a specific label. That way you can test the script on part of your account first.
Free vs premium versions
Version 1.1 (Free)
Basic version to try the concept. You can see how the price labels and performance overview work for your account.
Version 2.0 and 2.0 MCC (Premium)
Faster, more structured spreadsheet, added price difference columns, better sheet layout, price change recommendations, individual product graphs, and the option to work across multiple accounts in the MCC version.
Version 2.1 (Premium)
Same benefits as 2.0 plus the option to set your own conversion action names for filtering, so you focus only on the conversions that matter.
Once you purchase, you get lifetime access to all current and future premium versions.
When this script is useful
Use the Flowboost Price Labelizer when:
You want to understand if you are too cheap or too expensive compared to the market.
You want to connect price position to real performance data, not just gut feeling.
You need a simple sheet that your team can read and act on.
You want to see where a price change could bring more impressions, clicks, or conversions.
Please note that products with very low traffic or too few competing retailers will not show up. The data depends on what Google can see in Merchant Center and in your Shopping performance.