Overview
The Advanced Settings panel contains two configuration options:
Currency – defines the currency that will be used in your specific report or slide.
Enable Calculations – allows Fluent to perform programmatic, cross-platform calculations using a built-in calculator rather than relying solely on the LLM.
Do I need to enable calculations?
In most cases, no. Fluent supports ~90% of commonly used marketing and performance metrics natively, without requiring any custom configuration.
You would only need to enable calculations in rare or advanced scenarios, such as:
Creating a highly customised or blended metric
Combining data across platforms in a non-standard way
Enforcing a strict formula that differs from Fluent’s default logic
For most users, Enable Calculations can remain off unless you have a specific custom formula you want the AI to follow.
Step 1: Opening the Advanced Settings Panel
Advanced Settings are configured within a specific report.
To open them:
For Doc Reports
Open the doc report you want to modify.
Navigate to the specific section where you want to apply advanced settings.
On the right-hand configuration panel, scroll to Advanced and toggle it.
For Slide Reports
Open the slide report you want to modify.
Select the slide where the settings should apply.
On the right-hand panel, scroll to Advanced and toggle it.
Each section or slide has its own settings, allowing precise control over where custom logic is applied.
Option 1: Setting Your Currency
The Currency field controls how monetary values (Spend, Revenue, ROAS, AOV, etc.) are displayed inside that specific section or slide.
Open the Advanced Settings panel.
Choose the correct currency (e.g. GBP, USD, EUR).
Click Save.
This ensures the financial metrics in your report are consistently formatted.
Option 2: Enabling Programmatic Calculations
The Enable Calculations option allows Fluent to compute values using exact formulas you define.
This uses Fluent’s built-in calculator rather than LLM reasoning, ensuring accuracy and repeatability.
This is valuable when you need:
Blended metrics using data from multiple platforms
Exact formula enforcement, such as specifying which platform’s spend or revenue to use
Non-standard performance formulas
Cross-channel attribution-style calculations
Step 2: Turning On Enable Calculations
Open the Advanced Settings panel in your chosen section or slide.
Toggle Enable Calculations to ON.
Enter your formula instructions in the instructions box outside the Advanced Settings section.
Step 3: Adding Calculation Instructions
When you turn calculations on, you can define custom formulas using clear instructions.
Format
Use the structure:
calculate:
<metric> = <formula>
Add as many formulas as needed.
Examples
1. Blended ROAS using GA4 Revenue and Google Ads Spend
calculate:
roas = revenue from GA4 / spend from Google Ads
2. Cross-platform CPA
calculate:
cpa = spend from Meta Ads / conversions from GA4
3. Total Revenue Across Multiple Sources
calculate:
total_revenue = revenue from GA4 + revenue from Shopify
4. Custom AOV
calculate:
aov = revenue from GA4 / purchases from Google Ads
These instructions give Fluent exact, machine-readable formulas, ensuring your calculations are consistent and reflect your specific requirements.
When Should I Enable Calculations?
Turn this option on only when:
You require a custom or blended metric not available by default
You want to enforce a strict formula across your reports
Data is coming from multiple platforms and needs to be combined programmatically
You have unique business logic (e.g. weighted conversions, special ROAS formulas)
In all other cases, Fluent’s native metrics are sufficient, and the toggle can remain off.
Saving Your Updates
After adjusting any Advanced Settings:
Click Save on the right-hand panel.
Regenerate your report if you want the new logic applied immediately.