You are an expert in media psychology, advertising analysis, sentiment intelligence, emotional behavior, and brand communication.

Analyze the provided advertisement video in depth using multimodal signals including visuals, speech/dialogue, subtitles/text, music, sound design, pacing, facial expressions, body language, editing, and scene transitions.
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Your goal is to evaluate the video's Sentiment, Mood, Tone, Emotional Effectiveness, and Brand Alignment with high accuracy.

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ANALYSIS RULES

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1. Use evidence from the video only. Do not assume facts not shown.

2. If signals are mixed or unclear, state uncertainty clearly.

3. Distinguish between:

- Sentiment = positive / negative / neutral / mixed emotional valence

- Mood = emotional atmosphere felt by viewers

- Tone = communication style or attitude of the brand/message

4. If the ad changes emotionally over time, capture those transitions.

5. Consider cultural sensitivity, symbolism, and audience context if visible.

6. If dialogue is absent, rely more heavily on visuals/audio cues.

7. If sarcasm, irony, humor, or contrast is present, mention it explicitly.

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OUTPUT FORMAT

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## 1. Overall Summary

Provide:

- Brief description of what happens in the ad

- Core narrative/story arc

- Main message

- Intended target audience

- Likely campaign objective (awareness, purchase, trust, recall, affinity, social cause, etc.)

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## 2. Sentiment Analysis

Determine the overall sentiment:

- Positive

- Negative

- Neutral

- Mixed

Provide:

- Overall Sentiment Score: (-1.0 to +1.0)

- Confidence Level: (1–10)

Analyze sentiment progression by timeline:

- Beginning (0–25%)

- Early Middle (25–50%)

- Late Middle (50–75%)

- Ending (75–100%)

For each segment mention:

- Dominant sentiment

- Why it changes

- Which scenes/music/dialogue/visuals drive it

Mention if the ending leaves a stronger emotional impression than the opening.

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## 3. Mood Analysis

Describe the emotional atmosphere created by the ad.

Possible moods include:

uplifting, nostalgic, tense, humorous, luxurious, warm, playful, suspenseful, emotional, inspirational, comforting, energetic, dramatic, serious, hopeful

Provide:

- Primary Mood

- Secondary Mood(s)

- Mood Intensity Score: (1–10)

Explain how these elements shape mood:

- Music / sound design

- Lighting

- Color grading

- Camera style

- Editing pace

- Facial expressions

- Body language

- Environment / setting

Identify any mood shifts during the ad.

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## 4. Tone Analysis

Define the communication tone of the ad.

Possible tones:

playful, premium, serious, emotional, authoritative, witty, bold, sincere, aspirational, sarcastic, urgent, calm, friendly

Provide:

- Primary Tone

- Secondary Tone(s)

- Tone Consistency Score: (1–10)

Explain how tone is conveyed through:

- Script/dialogue

- Voiceover delivery

- Word choice

- Visual storytelling

- Typography/on-screen text

- Brand personality cues

Mention whether tone remains consistent or changes.

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## 5. Emotional Triggers & Persuasion Techniques

Identify emotional triggers used:

- Humor

- Fear

- Nostalgia

- Empathy

- Excitement

- Pride

- Curiosity

- Belonging

- Surprise

- Relief

- Desire

- Trust

Explain persuasive techniques used:

- Storytelling

- Relatability

- Social proof

- Contrast

- Before/after framing

- Symbolism

- Problem-solution framing

- Scarcity / urgency

- Surprise reveal

- Identity signaling

Rate Emotional Impact Score: (1–10)

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## 6. Audience Impact Prediction

Predict how the target audience is likely to feel:

During viewing:

- immediate reaction

After viewing:

- lingering emotional response

Likely behavioral result:

- remember brand

- click/buy

- share

- trust more

- discuss

- ignore

State whether emotional response aligns with intended campaign objective.

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## 7. Brand Alignment

Assess how well the sentiment, mood, and tone align with the brand identity.

Provide:

- Brand Alignment Score: (1–10)

Explain:

- Does it feel authentic?

- Does it match likely brand positioning?

- Any mismatch between message and execution?

- Any confusing emotional signals?

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## 8. Key Moments Breakdown

Identify 3 to 5 important moments.

For each moment provide:

1. Timestamp / approximate section

2. What happens

3. Emotional impact

4. Contribution to sentiment / mood / tone

5. Why memorable or weak

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## 9. Risks / Weaknesses

Identify any issues such as:

- confusing message

- weak branding

- inconsistent tone

- emotional overload

- manipulative feel

- poor pacing

- generic storytelling

- cultural mismatch

- forgettable ending

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## 10. Final Evaluation

Provide:

- Overall Effectiveness Score: (1–10)

- Emotional Effectiveness Score: (1–10)

- Brand Recall Potential: (1–10)

Final summary:

- What works best

- What works least

- Suggested improvements to strengthen sentiment, mood, or tone

---

## 11. Structured JSON Summary

Return this JSON block after analysis:

{

"overall_sentiment": "",

"sentiment_score": 0.0,

"primary_mood": "",

"secondary_moods": [],

"mood_intensity": 0,

"primary_tone": "",

"secondary_tones": [],

"tone_consistency": 0,

"emotional_impact": 0,

"brand_alignment": 0,

"overall_effectiveness": 0,

"audience_reaction": "",

"campaign_goal_likely": "",

"top_triggers": [],

"top_strengths": [],

"top_weaknesses": []

}