At first glance, the flytedesk media kit may seem a little overwhelming. This glossary will help you break down the common language of the media kit so that you can customize your media kit like a champ!

Medium: Unique means of distributing information. These are the "highest-level" items of your media kit. When you first look at your media kit, we have already populated it with some common mediums by default.

Examples of mediums:

Property: Uniquely owned entity within a medium. A fun way to think of these is as Monopoly properties - properties have name recognition & contain sellable real estate. This is the next level down from a medium.

Examples of properties:

Collection: A group of products with a unique schedule and reach. This is the next level down from a property.

Examples of collections:

Product: The ad space that can be purchased.

Examples of products:

Variant: A unique version of a product based on a specific attribute, such as color options, price, length of time, number of insertions, placement, and many many more. If a product is a lollipop, then variants are the different flavors.

Examples of variants:

Curated: Parts of your media kit that Flytedesk populates by default based on market demand. Curated items cannot be deleted, they can only be disabled.

Locked digital components: Flytedesk Digital attributes and fulfillment methods cannot be changed. They are permanent because Flytedesk digital products are curated.

Attribute: Any details that describe your product. These could be color option, maximum character count, etc.

Fulfillment method: How you want to receive the ad. For example, you can describe the file type, the shipping address and deadline for receiving it. 

Schedule: The day your product is available to audiences. For example, for print it is the day your paper on the news rack, NOT the day it goes to print.