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Understanding Ad Status

Understand each stage of an ad’s lifecycle.

Publisher Support avatar
Written by Publisher Support
Updated this week

Every ad has a status that tells you where it is in the fulfillment process:

Status

Description

Pending

The ad is missing required information or approvals.

Delinquent

The ad is at risk of late delivery due to missing information or approvals.

Ready

Ad is ready to deliver on its start date

Started

The ad is actively delivering or awaiting verification.

Completed

The ad has been delivered and verified successfully; no further action is needed.

NOTE: Ads may be Pending or Delinquent as a result of incomplete tasks that require action from Flytedesk (e.g. creative upload).

Statuses update automatically as you review, approve, deliver, and verify ads.

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