Marketing your Ad Shop is probably one of the most important steps in the launch process.
In order for you to see traction on the Ad Shop, your clients must know it exists.
Here are a few tips to help you get started:
Place a link to it in the header and footer of your site.
Place an eye-catching button on your advertising page that links to the Ad Shop (see the image above from The Tulane Hullabaloo).
Place a link to it in your email signature.
Send out email marketing campaigns that highlight new deals and promotions and encourage the buyer to book via the Ad Shop.