Media Kit Glossary

A reference guide of Flytedesk media kit terminology

Publisher Support avatar
Written by Publisher Support
Updated over a week ago

At first glance, the flytedesk media kit may seem a little overwhelming. This glossary will help you break down the common language of the media kit so that you can customize your media kit like a champ!

Basic Terms

Medium: Unique means of distributing information. These are the "highest-level" items of your media kit. When you first look at your media kit, we have already populated it with some common mediums by default.

Examples of mediums:

  • Print

  • Digital 

  • Social media

  • Out-of-home

Property: Uniquely owned entity within a medium. A fun way to think of these is as Monopoly properties - properties have name recognition & contain sellable real estate. This is the next level down from a medium.

Examples of properties:

  • "The Daily Collegian Newspaper" is a print property.

  • "DailyTarHeel.com" is a digital property

Collection: A group of products with a unique schedule and reach. This is the next level down from a property.

Examples of collections:

  • A weekly "standard edition" of your newspaper

  • An annual "homecoming edition" of your newspaper

  • A "housing guide website" where you sell promoted housing posts

Product: The ad space that can be purchased.

Examples of products:

  • A full page ad in an issue of your standard edition

  • The leaderboard on a website

  • A tabling event on campus

Variant: A unique version of a product based on a specific attribute, such as color options, price, length of time, number of insertions, placement, and many many more. If a product is a lollipop, then variants are the different flavors.

Examples of variants:

  • A full page ad that comes in black & white or full color

  • A leaderboard on the header of your site or at the footer of your site

  • A tabling event for 1 hour or 2 hours

Curated: Parts of your media kit that Flytedesk populates by default based on market demand. Curated items cannot be deleted, they can only be disabled.

Locked digital components: Flytedesk Digital attributes and fulfillment methods cannot be changed. They are permanent because Flytedesk digital products are curated.

Attribute: Any details that describe your product. These could be color option, maximum character count, etc.

Fulfillment method: How you want to receive the ad. For example, you can describe the file type, the shipping address and deadline for receiving it. 

Schedule: The day your product is available to audiences. For example, for print it is the day your paper on the news rack, NOT the day it goes to print.

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