A variant is a sub-set of your product.
Huh?
Let's break it down with an example:
Let's say within your standard print edition you sell 1/2 page ads. You sell these 1/2 page ads in either full color or black and white. In the Flytedesk media kit, these specifications are called "variants."
Enabling & disabling variants changes whether or not a buyer can select from multiple options.
To enable/disable variants follow these steps:
Go to a product within your media kit.
Hover over the image of the product and click "View"
Within the pop-up, navigate to the section labeled "Pricing and Variants" (see the image below).
4. Now that you are in this tab, you can edit all of the settings of the Variants, and choose to enable them or disable them.
5. Don't forget to hit save changes!