The Ad Shop is designed to improve and professionalize the sales experience. This not only includes internal operations but includes the businesses that are buying your advertising.
Therefore, when you create a customer within your Ad Shop you're also creating a customer dashboard. You can invite a customer to their dashboard and they can view past ad orders, and buy more advertising.
Pairing your sales team with the professional technology helps buyers make a more informed purchase decision and makes them feel comfortable spending more money with your organization.