At flytedesk, we depend on various data points to sell your products. For instance, we need to know your print publication's circulation, your website's average monthly impressions, and your social media followers to inform our buyers.
These data points helps us calculate the campaign's reach.
If you're using the Ad Shop, these data points fuel the predictive performance aspect of your shopping cart.
It's important to keep your collection reach numbers up to date in your media kit.
Here's how to update your reach data:
Go to Products > Media Kit.
Find the collection you would like to update.
Open the collection settings:
4. Update your Reach Number. (For our curated products, the "Reach Type" is locked. For custom products, you can determine what "Reach Type" you want to select.)
Feel free to add a reach time period if this data point is only relevant for a specific period of time.
For example, your social media followers are constantly changing, so you can indicate the number of followers you have for the academic year only.
5. Make sure to hit save!