Sometimes you may want to sell a product without a fixed price. Because these campaigns are priced case-by-case you can't set one price like you can for print ads.
To address this, set your pricing variant to $0.01 (the lowest our platform will let you set) which will indicate to the buyer that they need to discuss pricing with you.
In your product description, write about how this product's pricing changes per campaign.
For Ad Shop users, you can adjust the total amount due on your billing page after the client has booked. Once you adjust the price, the IO automatically adjusts and you can send the updated version to your buyer!
For national ads, let our National Ads Team know and we will change it on the IO for you.