Predictive performance makes it easy to see how well your campaign is going to do before you purchase it. 

When buyers are purchasing ads, they will see a visual summary of their campaign which updates every time a new product is added to the shopping cart. 

The predictive performance window shows the number of estimated views for the campaign which is calculated by an algorithm we have created to estimate the number of views per product. 

This window also shows the enrollment at your university. This number is pulled from government databases. 

Pro tip: Your sales team can use this predictive performance tool to impress buyers in the field by showing them the value of advertising with your publication.