Overview
Flytedesk's ad serving solution for email newsletters offers several efficiencies and valuable features compared to static, manual ad placement:
One-time setup (no more placing individual ads in each email newsletter!)
Automated delivery based on ad schedules
Ability to book multiple ads on the same dates (even rotation)
Reporting on impression and ad clicks.
What is Ad serving and how does it work?
Ad serving is a technology solution that decides which ads to display on websites, apps, emails, etc., and then "serves" those ads.
This is accomplished by placing ad serving tags (HTML code) on the properties (e.g. email newsletters) where ads will be displayed.
FIG 1: Sample flytedesk ad serving tag:
<a href="https://k.fdsk.co/s/redirect/1234567/987654/1/email-*|DATE:m-d-y|*?key=*|UNIQID|*">
<img border="0" src="https://k.fdsk.co/s/1234567/987654/1/email-*|DATE:m-d-y|*?key=*|UNIQID|*" />
</a>
Once your flytedesk ad serving tags are placed in your email newsletter template(s), any time a recipient opens your email newsletter, a request is made to flytedesk's ad server to return an ad that is eligible to serve for each tag (placement). All of this happens auto-magically.
How to place your flytedesk ad serving tags
What you will need:
Access to Mailchimp account
If you use another email platform, click here for instructions on how to update your ad serving tags
An email newsletter template
Ad serving tags provided by your flytedesk account manager
Step 1 of 2:
Edit your email newsletter template in Mailchimp and drop a new Code block into your template (where you want your ad to appear)
Step 2 of 2:
Delete the placeholder text between the green <div> tags in the Code block editor and replace it with your flytedesk ad serving code (copy-paste).
You're all set!
Simply repeat the two steps above for any additional ad-serving tags you wish to place in your email newsletter template.
Other Email Platforms
If you use an email platform other than Mailchimp, you will need to update your ad-serving tags.
Replace
*|DATE:m-d-y|*with[% date:monthSHORT %]-[% date:day %]-[% date:year %]Replace
*|UNIQID|*with[% member:member_id default="email" %]
FIG 2: Sample flytedesk ad serving tag for Emma:
<a href="https://k.fdsk.co/s/redirect/1234567/987654/1/email-[% date:monthSHORT %]-[% date:day %]-[% date:year %]?key=[% member:member_id default="email" %]">
<img border="0" src="https://k.fdsk.co/s/1234567/987654/1/email-[% date:monthSHORT %]-[% date:day %]-[% date:year %]?key=[% member:member_id default="email" %]" />
</a>
More flytedesk resources: