How to Use the TikTok Shop Ads Manager

The TikTok Shop Ads Manager is your go-to dashboard for monitoring and optimizing TikTok Shop and GMV Max campaigns. Whether you're tracking performance or fine-tuning your ads, this tool gives you all the data you need to succeed.

Comprehensive Campaign Overview:
View all your ad campaigns, ad groups, and individual ads in one place—now including:

📊 Performance Metrics:
Analyze key metrics like Cost, Orders, Gross Revenue, Ad Sales, ROAS, CPC, and ACOS to track success across different ad types.
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🏬 Shop-Level Insights:
Dive into holistic metrics for your entire TikTok Shop: total sales, conversion rates, and trend analysis.
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🎛️ Filter and Sort Options:
Use the new Ad Type dropdown to filter by GMV Max (LIVE), GMV Max (Products), or Shop Ads, and slice your data by campaign type or timeframe.
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📁 Export for Offline Sharing & Analysis:
Download your preferred view as a .CSV for deeper offline analysis or team collaboration.

1. Log in to Ads Manager:
Access your TikTok Ads Manager directly through the Teikametrics platform.
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2. Navigate Tabs:
Explore the Campaigns, Ad Groups, and Ads tabs to view specific performance metrics. (New tabs like Creatives, Products, and Livestreams are coming soon!)
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3. Use Filters:
Apply filters to hone in on GMV Max, Shop Ads, or specific campaign types.
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4. Optimize Performance:
Leverage insights from Compass and Ads Manager to make smarter decisions about budgets, creatives, and targeting.

By consolidating your Shop Ads and GMV Max campaigns into one intuitive dashboard, the Ads Manager gives you a powerful way to drive performance and scale your TikTok strategy.
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Need help getting started with TikTok Shop or GMV Max? Get in touch — we’re here to help!