With our new Campaign Creator, you can now seamlessly create and launch Video Shopping Ads for TikTok Shop, reaching millions of users with engaging content that drives sales.
What Are Video Shopping Ads?
Video Shopping Ads are immersive, in-feed ads designed to promote your TikTok Shop products. They combine engaging video content with direct links to your shop, allowing users to purchase without leaving TikTok.
Steps to Create Video Shopping Ads
Name your Campaign:
Give your campaign a unique name so that you can easily monitor performance.
Set Your Budget:
Decide between a daily or lifetime budget, ensuring you meet TikTok's minimum spend requirements.
Define Your Target Audience:
Select demographics, including location, age, gender, and interests, to refine your targeting.
Select Products:
Choose one or more products from your TikTok Shop to feature in your ad.
Add Creative Content:
Use engaging videos from your existing TikTok library—no uploads required!
Review and Launch:
Finalize your campaign settings and launch your Video Shopping Ads.
Tips for Success
Focus on High-Quality Creatives: Use TikTok-native, engaging content that feels authentic and aligns with trending styles.
Leverage Insights: Monitor performance in the Ads Manager to refine targeting and maximize ROAS.
With the Campaign Creator, you have the tools to launch impactful Video Shopping Ads that connect with TikTok’s audience and drive sales for your TikTok Shop.