Getting Started with the Amazon Audiences Dashboard
The Amazon Audiences Dashboard provides visibility into all available audience segments for DSP advertisers. This dashboard serves as a central repository for audience discovery and management, enabling advertisers to make more informed audience targeting decisions.
🚨 Note: This release is currently view-only. Audience creation and targeting updates will be available in an upcoming release.
Accessing the Amazon Audiences Dashboard
Navigate to Teikametrics and go to Advertising Optimization > Upper-Funnel > Audiences.
Select a DSP Advertiser to view available audience segments.
Understanding the Audience Library
The dashboard displays a table of audiences with key details, including:
Approval Status – Indicates if the audience is usable for targeting.
Category & Data Provider – Audience type (e.g., In-Market, Lookalike) and source (Amazon or third-party).
Forecasted Daily Reach & Impressions – Estimated audience size.
Display CPM & Video CPM – Cost per thousand impressions for each format.
Creation & Update Dates – When the audience was last modified.
You can customize your view by:
✅ Sorting & Filtering by advertising goal, category, and audience attributes.
✅ Searching for audiences by Category, Name, ID, or Description.
✅ Exporting audience data as a CSV file for offline analysis.
✅ Selecting/Unselecting columns to customize your view.
Filtering by Advertising Goals
You can refine your audience search based on Advertising Goals:
Awareness - Includes the majority of Amazon pre-built audience segments.
Consideration - Includes Lookalike and Contextual audience segments.
Purchase - Includes behavior based segments from AMC and Product Viewers.
Loyalty - Includes behavior based segments from AMC and Product Purchasers.
By default, the dashboard shows all available audiences across all goals.
What’s Coming Next?
In our next release, you’ll be able to:
✅ Create custom AMC audiences directly from Teikametrics, no SQL or code required.
✅ Add or remove audiences from DSP line items to enhance targeting.
✅ Assign AMC audiences as bid modifiers for sponsored ads.