Let's face it, audiences and audience targeting can be complicated. From terms like "In-market" to "Contextual", it can be difficult to understand how and when audience segments should be used in full-funnel advertising campaigns. Teikametrics makes using your available targeting options easier by structuring audience segments to align them with the advertising funnel, carrying over directly into your campaign goals.
Audiences most applicable to campaigns for creating Awareness
Amazon Pre-Built | Custom Product Audiences | AMC Templates | Other Sources from Amazon |
In-Market; Interest; Lifestyle; Demographic; Life Events; Device-Based | Similar Product Views | New to Brand | Third-Party Data |
Audiences most applicable to campaigns for driving Consideration
Amazon Pre-Built | Custom Product Audiences | AMC Templates | Other Sources from Amazon |
Contextual | Product Searches; Similar Product Views | Keyword Searches; High-Value Lookalike | Lookalike Audiences |
Audiences most applicable to campaigns that generate Purchases
Custom Product Audiences | AMC Templates | Other Sources from Amazon |
Product Views | Add to Cart; Multiple Views Retargeting; Product Review Viewers; Gift List; Wish List; Wedding Registry; Baby Registry; Progressive Views Retargeting; Ad Click | Advertiser Audiences |
Audiences most applicable to campaigns focused on brand Loyalty
Custom Product Audiences | AMC Templates |
Product Purchase | Deal Days; Advanced Cross-Selling; Purchasers (No SnS); Brand-Loyal Purchasers; High-Revenue Shoppers; Organic Purchasers; Organic Repeat Purchasers; High-Value Purchasers; Low-Value Purchasers (Negate) |