Let's face it, audiences and audience targeting can be complicated. From terms like "In-market" to "Contextual", it can be difficult to understand how and when audience segments should be used in full-funnel advertising campaigns. Teikametrics makes using your available targeting options easier by structuring audience segments to align them with the advertising funnel, carrying over directly into your campaign goals.

An Awareness campaign focuses on maximizing brand visibility and reach among potential customers who may not yet be familiar with the brand or its products. These campaigns typically use upper-funnel tactics to drive impressions and engagement rather than immediate conversions.

A Consideration campaign targets shoppers who have shown interest in a brand or product but have not yet made a purchase. These campaigns use mid-funnel tactics like retargeting and product-focused ads to reinforce messaging, highlight unique selling points, and encourage further engagement.

A Purchase campaign is designed to drive immediate conversions by targeting high-intent shoppers who are ready to buy. These campaigns typically leverage lower-funnel tactics, such as dynamic retargeting, to direct shoppers to product pages and complete a purchase.

A Loyalty campaign focuses on retaining existing customers and encouraging repeat purchases by promoting brand affinity and long-term engagement. These campaigns are often highly targeted to strengthen customer relationships and increase lifetime value.