Overview
AI Value helps you quantify the benefits of using the Teikametrics AI Platform, focusing on three key performance metrics: money saved, ad sales, and time saved. By leveraging AI-driven Predictive bidding, AI Smart Campaigns, and AI Keyword & Targeting Recommendations, Teikametrics empowers 24/7/365 ad optimization towards your advertising strategy.
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How we define value
AI Optimized Campaigns - Is calculated based on the percentage of campaigns that have all active ad group enabled with predictive AI bidding.
Money Saved – Represents the financial benefit of using AI bidding strategies and implementing negative keyword actions within the app.
Ad Sales from AI – Displays the ad sales attributed to AI-driven smart campaigns and automated targeting actions taken within the platform.
Time Saved – Estimates the number of hours saved by automating actions within the Teikametrics platform, instead of manually analyzing data and optimizing directly on your sales channel.
By tracking these metrics, you gain complete transparency into the value of your investment in Teikametrics and how it contributes to your success as a seller.
How Is My AI Value Calculated?
Each AI Value metric is calculated based on specific actions taken within the platform. Our value calculations start when automation has been enabled and actions have been taken. Please note: it will take 14 days to see the previous 14-week value.
Below is a breakdown of how time savings, cost savings, and AI-driven ad sales are measured.
Money Saved
Teikametrics' Predictive AI-bidding and negative targeting recommendations provide optimized ad spend vs manual management:
Action | Calculation |
Total estimated savings compared to maintaining a weekly constant bid strategy for similar results. | |
Total ad spend prevented by eliminating inefficient keywords |
Ad Sales from AI
Teikametrics AI-powered recommendations help increase your advertising efficiency, driving higher ad sales. The Ad Sales from AI metric tracks the attributed sales generated by smart campaigns and AI-driven targeting actions.
Action | Ad Sales From AI |
Sum of the Ad Sales attributed to all AI-based AI Smart Campaigns since campaign start dates. | |
Sum of Ad Sales attributed to AI-recommended targets added via automation or reviewed and accepted. |
Time Saved
Teikametrics streamlines various advertising tasks, reducing the time spent on manual processes. The following table details the estimated time savings per action based on time studies conducted comparing Teikametrics with existing marketplace tools:
Action | Calculation* |
2 minutes per target added | |
3 minutes per target added | |
4 minutes per campaign | |
1 minute per AI bid setting adjustment | |
(restricted access) | 1 hour per report generation |
*Time savings based on time studies conducted between Teikametrics and Marketplace tools
*AI Smart Campaign Automated Bid Setting Adjustments consist of bid modifier, min bid, max bid automatic changes
How to Increase My AI Value
Maximizing your AI Value directly contributes to business growth. To improve your AI Value metrics and enhance your advertising performance, consider focusing on the following actions within Recommendation Hub:
Enable AI Bidding – Automate bid adjustments to optimize performance and reduce wasted ad spend.
Leverage Keyword & Targeting Recommendations – Implement AI-driven suggestions to enhance campaign targeting and efficiency.
Utilize Smart Campaigns – Expand advertising coverage by promoting previously unadvertised products using AI-driven campaign creation.
For a more detailed action plan, visit the Recommendation Hub within the Teikametrics platform. This hub provides personalized guidance on how to maximize AI-driven benefits and drive sustained growth for your business.
By harnessing the power of AI through Teikametrics, you can achieve greater efficiency, reduce costs, and scale your ad sales effectively. Start optimizing today and experience the full value of AI-driven advertising!