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Create Amazon Audiences in Teikametrics

We’ve made it easier than ever to create, manage, and apply Amazon DSP and AMC audiences directly from Teikametrics — no SQL needed, no platform-switching hassle.

Updated over a month ago

What Can You Do With Teikametrics?

📊 Create AMC Audiences

Use pre-built audience templates to build highly impactful custom segments without writing any queries or code.

Current List of Supported AMC Audiences

Audience Options

Description

Add to Cart

Target shoppers who added your product to the cart but didn’t complete the purchase.

Multiple Views Retargeting

Target ad-exposed and organic shoppers who viewed a product three or more times without purchasing.

New to Brand

Drive New to Brand customers by reaching organic shoppers who haven't seen your ads.

Deal Days

Target shoppers who purchased during Deal Days or other custom dates.

Product Review Viewers

Reach ad-exposed and organic shoppers who viewed product reviews but did not purchase.

Advanced Cross-Selling

Reach ad exposed and organic shoppers who have purchased your products.

Keyword Searches (No ASIN)

Target shoppers who searched sponsored ads keywords, no specific ASINs included.

Keyword Searches (No Purchase)

Reach shoppers who searched on Amazon, saw your ads, but did not complete a purchase.

Keywords Searches (No PDP Views)

Reach shoppers who searched keywords on Amazon but didn't view the product details page.

High-Value Lookalike

Identify high-value customer groups by analyzing purchase patterns, top percentiles, and unique segments.

Purchasers (No SnS)

Reach ad-exposed and organic shoppers who purchased but did not opt for subscribe and save.

Brand-Loyal Purchasers

Reach ad-exposed and organic shoppers who purchased more than three different products.

High-Revenue Shoppers

Reach organic shoppers with high revenue, specifically those exceeding the median.

Organic Purchasers

Reach organic shoppers who have made at least one purchase

Organic Repeat Purchasers

Reach organic shoppers who made more than one purchase.

Gift List

Target shoppers who added items to a gift list but did not purchase.

Wish List

Target shoppers who added items to a wish list but did not purchase.

Wedding Registry

Target shoppers who added items to a wedding registry but did not purchase.

Baby Registry

Target shoppers who added items to a baby registry but did not purchase.

High-Value Purchasers

Retarget customers based on their purchase history.

Low-Value Purchasers

Create targeting exclusion groups based on purchase history.

Progressive Views Retargeting

Reach shoppers who viewed product pages but did not purchase.

Ad Click

Reach shoppers who clicked an ad type but did not purchase.

🛍 Create Product Audiences

Build audience segments based on shopper behavior tied to specific ASINs.

  • Supported Behavior Types: Product views, product purchases, similar product views, product searches.

  • Customizable Segments: Further customize your audiences based on recent shopper behavior across a range of lookback periods, including the ability to create multiple audiences with different lookback windows in a single submission.

🎯 Apply Audiences to DSP Campaigns

Easily add custom or pre-built audiences to your line items to optimize your targeting strategies.

Who Has Access?

With this release, accounts that have at least one DSP data connection will receive access to these features in Teikametrics.

How To... (Step by Step)

  1. Go to your Audiences Dashboard in Teikametrics

  2. Click "Create Audience"

  3. Choose AMC or DSP Products as your Audience Type

  4. Select your DSP Advertiser or Sponsored Ads Account (AMC Only)

  5. For AMC...

    1. Filter the template options by your desired advertising goal(s) to find the audience behavior you want to target OR search across all available options by name or description.

    2. Click on the Audience Behavior you want.

    3. Provide a Name, Description, and Custom Date Range.

    4. Decide whether you want Teikametrics to automatically refresh the group of shoppers within the audience. If so, how often do you want to refresh the data?

    5. Refine the audience segment further by including specific ASINs or Search Keywords depending on the template selected.

    6. Click Submit.

  6. For DSP Product Audiences...

    1. Enter the list of ASINs you want to use to target shoppers.

    2. Choose one or more advertising goals and Teikametrics will suggest an audience to create.

    3. You may create as many audiences per advertising goal as you'd like and optionally choose any supported behavior type, regardless of the goal type.

      1. After submission of your audiences, Teikametrics will tag each audience with the corresponding goal so it can easily be found across your library of audiences later on.

      2. If you choose to "Create Custom", Teikametrics will not tag the audiences you create with a goal.

    4. Provide a Name, Lookback Window(s), and Description.

    5. Click Submit.

Once approved by Amazon, your audiences will appear in your audiences dashboard and be available to use for any DSP line item targeting.

Why This Matters

  1. ✨ Simplify Audience Targeting: Say goodbye to fragmented tools — now you can manage everything in one place.

  2. 📈 Improve Campaign Performance: Fine-tune your targeting for better conversions and ROAS.

  3. ⏱ Save Time: Streamline workflows and eliminate time-consuming manual tasks.

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