Introduction to Walmart Onsite Display Advertising
Walmart Onsite Display is a powerful advertising solution that allows brands to connect with Walmart shoppers through visually rich, targeted ads directly on Walmart’s digital platforms. With Teikametrics, advertisers can now seamlessly manage Walmart Onsite Display campaigns within our platform, unlocking new opportunities to drive brand awareness and boost performance across the entire funnel.
What is Walmart Onsite Display?
Walmart Onsite Display campaigns enable advertisers to promote their brand and products through banner-style ad placements across Walmart’s digital ecosystem. These placements can appear in high-traffic areas such as:
The Walmart homepage
Category and search pages
Product detail pages
Checkout and thank you pages
These ads are powered by Walmart's proprietary first-party data, allowing advertisers to reach highly relevant audiences based on shopping behaviors, intent, and in-store or online activity.
🔍 Onsite Display vs. Sponsored Search
While both Walmart Sponsored Search and Onsite Display serve the goal of driving product sales, they operate at different stages of the customer journey and offer distinct capabilities:
Feature | Sponsored Search | Onsite Display |
Ad Format | Text + product image (in search results) | Visual banners and custom creative |
Placement | Search results and product grids | Homepage, category pages, product detail pages |
Targeting | Keyword-based | Behavioral, contextual, audience-based |
Funnel Stage | Primarily mid-to-lower funnel | Full-funnel: awareness, consideration, purchase, loyalty |
Use Case | Capture high-intent shoppers searching for products | Build brand awareness, re-engage audiences, retarget |
Sponsored Search is great for converting active shoppers who are already looking for your products. Onsite Display, on the other hand, helps you reach customers earlier in their journey or re-engage them after they’ve browsed your brand, making it essential for a full-funnel strategy.
Why Advertisers Should Use Walmart Onsite Display
Integrating Walmart Onsite Display into your media plan offers a range of strategic benefits:
✅ Full-Funnel Coverage
Reach shoppers at every stage of the journey, from introducing your brand to new customers to reminding past visitors about products they’ve considered.
✅ First-Party Data Targeting
Leverage Walmart’s extensive in-store and online behavioral data to create highly relevant and efficient targeting segments.
✅ Brand Storytelling
Display campaigns give your brand a visual identity on Walmart.com and the app. This is crucial for brand-building and standing out in a crowded marketplace.
✅ Cross-Device Visibility
Onsite Display ads appear across desktop, mobile, and app environments -- ensuring broad, consistent reach.
✅ Complement Sponsored Search for a Complete Ads Strategy
When used together, Onsite Display and Sponsored Search can drive significantly better outcomes. Walmart research has shown that brands running both see stronger performance across key KPIs such as ROAS and conversion rates.
Who Should Use Onsite Display?
Walmart Onsite Display is ideal for:
Advertisers looking to grow awareness or launch new products
Sellers and brands aiming to retarget previous viewers/purchasers
Advertisers that want to utilize powerful audience segmentation and behavioral targeting
Sellers and brands looking to differentiate their creative from standard product listings
📩 Learn More/Get Started with Walmart Onsite Display
Walmart Onsite Display is currently reserved for full-service customers. If you are on a services plan, reach out to your CSM! Interested in upgrading to include Walmart Onsite Display? Contact the Teikametrics team via Chat today!
🔗 Not optimizing your ads on Walmart? Get started by connecting your data.
📘 What's Next?
To learn more about campaign management and optimization in Teikametrics:
👉 Ads Manager: Manage Walmart Onsite Display campaigns
👉 Custom Audience Creation: Coming Soon!