Learn how our AI creates optimized listings for Amazon and Walmart using real performance data and marketplace best practices.

At Teikametrics, we built Smart Pages to give sellers confidence that their product listings aren’t just created with speed — but with marketplace-specific precision.

Every piece of content generated by Smart Pages is built with three main goals in mind:

By combining data-driven keyword insights with platform-specific rules, Smart Pages ensures your content is optimized to rank, compliant with marketplace policies, and aligned with how you want your product to appear to customers.

Before generating content, Smart Pages analyzes your product’s ad performance and search term data to identify the most important keywords for discoverability. Here’s how it works:

These keywords are not chosen arbitrarily — they come directly from real search behavior on Amazon and Walmart, ensuring your content aligns with what customers are actually looking for.

Amazon gives sellers more room to communicate value. That’s why our AI is designed to write complete, keyword-rich content that helps customers make informed purchase decisions without leaving the product page.

Amazon allows up to 200 characters for product titles (with some category-specific limits). Smart Pages places high-value keywords early in the title while maintaining readability and compliance with Amazon's formatting expectations.

Why it works: Amazon’s algorithm rewards keyword-rich, clear titles that match the customer’s search intent.

Avoids: All caps, subjective claims like “Top Quality,” and symbols like ® or ™.

We generate 5 bullet points (up to 200 characters each) that highlight a product’s most important features and benefits. Each bullet begins with a clear feature label, followed by an explanation of how it benefits the customer.

Why it works: Amazon prefers content that helps shoppers quickly scan for value and understand product functionality.

Structure:
​FEATURE: Supporting detail

Example:
​WATERPROOF BUILD: Seam-sealed construction keeps feet dry in wet conditions

Smart Pages writes descriptions between 1000–1500 characters. These build on the bullet points and provide more context around the product’s use, material, care, or differentiators.

Why it works: Amazon values informative, structured descriptions that support SEO and help convert undecided shoppers.

Approach: No HTML or emojis. Clear, natural language with embedded high-priority keywords.

These are invisible to customers but critical for expanding search reach. Smart Pages generates backend keywords that include:

Optimized for:

Example:
A 22oz water bottle might include:
​botella de agua, waterbottle, hydration flask, 20 oz water bottle, reusable drink bottle

This captures variations in search terms — including Spanish keywords, typos, and different size references — that help boost discoverability.

Walmart’s listing guidelines favor concise, easy-to-read content. In fact, overly long content can harm SEO performance. Our AI writes with a strong emphasis on clarity, scannability, and formatting discipline.

Walmart recommends titles under 90 characters, even though the hard limit is 100. Smart Pages follows the preferred title structure:
​Brand + Product Name + Key Attribute + Size + Pack Count

Why it works: Short, keyword-relevant titles are more likely to surface in Walmart search results and avoid rejection.

Avoids: Salesy language, vague modifiers, and platform references like “Amazon” or “eBay.”

We write a minimum of 5 bullets and up to 10, depending on the product. Each bullet is under 100 characters and written in plain, benefit-first language.

Why it works: Key features appear in both the product detail page and search results on Walmart. Leveraging this space improves relevance and CTR.

Formatting:

Example:
​WATERPROOF BUILD: Keeps feet dry in wet weather
​LIGHTWEIGHT DESIGN: Ideal for all-day wear

Walmart requires a 150–200 word paragraph that reads like a helpful in-store conversation. It should clearly answer common questions about the product’s use, materials, fit, and features — without sounding promotional.

Why it works: Walmart's algorithm rewards helpful, natural language and penalizes keyword stuffing or overuse of sales terms.

Our AI approach:

Still have questions about how Smart Pages generates content? Reach out to our support team or check out the rest of the Smart Pages Help Center.