What is Brand Coverage on Search (BCS)?
Brand Coverage on Search shows the percentage of times (% of appearance) a brand’s listings appeared on the first page of search results for the selected search term and timeframe.
For example, if page one of search results displayed 30 listings for the search term query “modern armchair” and on average Beta Furniture products appeared 6 times the BCS for Beta Furniture would be 20% (6 listings/30 total listings).
Appearances are broken down by total, organic, and paid placements.
Total = organic + paid placements
Organic = % of appearances a brand appeared on page one organically
Paid = % of appearances a brand appeared on page one as paid placements (only includes sponsored product ads)
What insights does BCS provide you?
The BCS charts are an easy way to quickly visualize which brands are dominating the space for your selected search term and how you stack up to the competition.
You can use this information to measure the performance of your brand in relation to your competitors, learn if competitors are targeting your brand, and identify trends in search queries over time.
Use the line chart to review day-over-day performance for the top brands. Metrics for brands labeled as "other" are displayed in the data table.
Note: If your brand does not appear on page 1 in some search results the BCS will be 0% for those search results and will be considered in the average BCS calculation.
