Use Flywheel 2.0's new Ads Manager to select details and metrics across multiple sales channels and countries to optimize.

Start by selecting the merchant country you would like to analyze and optimize. Currently, Flywheel 2.0 optimizes both Amazon and Walmart merchants.

Once you have selected your merchant country, select the ad type you would like to analyze and optimize. The ad type selection will be dynamic based on the merchant selection.

Finally, select the date range you would like to analyze the data for.

Dive deeper into your performance metrics with filters. Using filters will help you get a better understanding of your advertising efforts on Amazon and Walmart.

Filters can help you identify areas of your campaigns that require attention. For example, you can filter for active targets and ad groups, and then add the parameters that are worth investigating. In the screenshot below you'll see keyword targets that have an ACoS of more than 50%. This can help you hone in on targets where you're seeing increased competition. From here you can adjust ACoS Targets, pause targets, or adjust bids manually should automation be disabled.