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Introduction to Ads Manager

Select parameters most important to view and analyze business performance

Updated over a week ago

Use Flywheel 2.0's new Ads Manager to select details and metrics across multiple sales channels and countries to optimize.

Merchant Country Selection

Start by selecting the merchant country you would like to analyze and optimize. Currently, Flywheel 2.0 optimizes both Amazon and Walmart merchants.

Ad type Selection

Once you have selected your merchant country, select the ad type you would like to analyze and optimize. The ad type selection will be dynamic based on the merchant selection.

Date range Selection

Finally, select the date range you would like to analyze the data for.

Filtering the Ads manager

Dive deeper into your performance metrics with filters. Using filters will help you get a better understanding of your advertising efforts on Amazon and Walmart.

Filters can help you identify areas of your campaigns that require attention. For example, you can filter for active targets and ad groups, and then add the parameters that are worth investigating. In the screenshot below you'll see keyword targets that have an ACoS of more than 50%. This can help you hone in on targets where you're seeing increased competition. From here you can adjust ACoS Targets, pause targets, or adjust bids manually should automation be disabled.

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