Adding your brand and competitor tags allows Teikametrics AI to make smarter keyword recommendations, and route those keywords to the correct ad group. This feature automates and allows you to efficiently manage your brand and competitor names.
Accessing the Brand and Competitor Tagging Feature
Navigate to the Workflow Page:
Go to the "Products" section.
Select "Brands & Competitors" from the dropdown menu.
Viewing Connected Merchants:
On the left-hand side of the page, you will see all of your connected merchants.
Merchants missing Brand and Competitor tags will be marked with warning icon.
Easily switch between merchants to begin entering this information.
🏷 Brand & Competitor Terms: What They Are and Why They Matter
To deliver smart, performance-driven ad recommendations, Teikametrics uses Brand and Competitor classification across your campaigns. These classifications are key to powering our AI and ensuring keywords are routed to the correct ad groups.
🔍 What Are Brand and Competitor Terms?
Brand Terms: The Brand name(s) you sell.
Competitor Terms: Your top competitors that you would like to target.
These terms allow the system to properly categorize all keywords into one of three groups:
Brand
Competitor
Generic
This classification is the foundation for ad group routing and enables more precise, automated keyword recommendations.
🤖 Why They Matter
Without Brand and Competitor terms, our AI can’t accurately:
Route keywords to the right ad groups (e.g., Brand, Competitor, or Generic).
Apply automation logic for keyword actions and recommendations.
Deliver targeted insights to help you grow sales and reduce wasted ad spend.