Ads Manager allows you to manage and change your existing advertisements directly in Flywheel so that you don't have to ever leave the platform to make changes. These editable fields depend on the Sales Channel, Ad Type, and Ad Level. Learn more with the sections below.
Walmart
Sponsored Products
The Walmart Sponsored Products ad type has 4 levels: Campaigns, Ad groups, Product ads, and Keyword targets. Expand the sections below to view which fields are editable for each ad level.
Campaigns
Campaigns
At the campaign level, the following channel settings are editable:
Campaign name
Campaign status - Live, Paused, Completed
End date
Campaign daily budget
Campaign lifetime budget
Budget rollover - True, False
Search carousel placement - Included, Excluded
Item buybox placement - Included, Excluded
Item carousel placement - Included, Excluded
Buy box bid multiplier
Search ingrid bid multiplier
Home page bid multiplier
Desktop bid multiplier
App bid multiplier
Mobile bid multiplier
Ad groups
Ad groups
At the ad group level, the following sales channel settings are editable:
Ad group status
If you have a Flywheel AI subscription, the following Flywheel Settings are editable:
Flywheel Bidder Settings
Automated Bidding - Active, Inactive
ACoS Target
Min bid
Max bid
Flywheel Keyword Actions Settings
Ad group Tags - Brand, Competitor, Generic, No tag
Keyword Recommendations - Review, Add automatically
Product ads
Product ads
At the Product ads level, the following settings are editable:
Product ad status - Enabled, Disabled. Auto campaigns only.
Bid
Keyword targets
Keyword targets
At the Keyword target level, the following settings are editable:
Tags - Brand, Competitor, Generic
Target status - Enabled, Paused
Bid
Search Brand Amplifier (Sponsored Brands)
Search Brand Amplifier (also known as Sponsored Brands) ad type has 5 levels: Campaigns, Ad groups, Product ads, Profiles, and Keyword targets.
Expand the sections below to view which fields are editable for each ad level.
Campaigns
Campaigns
At the campaign level, the following channel settings are editable:
Campaign name
Campaign status - Live, Paused, Completed
End date
Campaign daily budget
Campaign lifetime budget
Budget rollover - True, False
Ad groups
Ad groups
At the ad group level, the following channel settings are editable:
Ad group name
Ad group status - Enabled, Disabled
Ad group review status - You can cancel a review only when the review status is in progress
If you have a Flywheel AI subscription, the following Flywheel Settings are editable:
Automated Bidding - Active, Inactive
ACoS Target
Min bid
Max bid
Product ads
Product ads
At the Product ads level, the following settings are editable:
Product ad status - Enabled, Disabled
Profiles
Profiles
At the Profiles level, the following channel settings are editable:
Brand - Brand can be updated when the campaign is paused. It cannot be updated without pausing the campaign.
Profile status - At least one profile must be active in a campaign. If the campaign has 1 profile, profile status cannot be edited.
Headline - Headline can be updated when the campaign is paused. It cannot be updated without pausing the campaign.
Click URL - Click URL can be updated when the campaign is paused. It cannot be updated without pausing the campaign.
Keyword targets
Keyword targets
At the keyword level, the following channel settings are editable:
Target status - Enabled, Paused, Archived
Bid
Amazon
Sponsored Products
The Amazon Sponsored Products ad type has 5 levels: Campaigns, Ad groups, Product ads, Keyword targets, and Product targets. Expand the sections below to view which fields are editable for each ad level.
Campaigns
Campaigns
At the campaign level, the following channel settings are editable:
Campaign name
Portfolio
Campaign status - Enabled, Paused, Archived
End date
Campaign daily budget
Amazon bidding strategy - Dynamic bids down only, Dynamic bids up and down, Fixed bid
Product page bid multiplier
Top of search bid multiplier
Ad groups
Ad groups
At the ad group level, the following sales channel settings are editable:
Ad group name
Ad group status - Enabled, Paused, Archived
Ad group default bid
If you have a Flywheel AI subscription, the following Flywheel Settings are editable:
Flywheel Bidder Settings
Automated Bidding - Active, Inactive
ACoS Target
Min bid
Max bid
Flywheel Keyword Actions Settings
Ad group Tags - Brand, Competitor, Generic, No tag
Keyword Recommendations - Review, Add automatically
Product Ads
Product Ads
At the product ad level, the following channel settings are editable:
Product ad status - Enabled, Paused, Archived
Keyword targets
Keyword targets
At the Keyword target level, the following channel settings are editable:
Tags - Brand, Competitor, Generic
Target status - Enabled, Paused, Archived
Bid
Product targets
Product targets
At the Product target level, the following channel settings are editable:
Target status - Enabled, Paused, Archived
Bid
Sponsored Brands
The Amazon Sponsored Brands ad type has 5 levels: Campaigns, Ad groups, SB Ads, Keyword targets, and Product targets. Expand the sections below to view which fields are editable for each ad level.
Campaigns
Campaigns
At the campaign level, the following channel settings are editable:
Campaign name
Portfolio
Campaign status - Enabled, Paused, Archived, Pending, Draft
End date
Campaign daily budget (Not available for Video campaigns)
Campaign lifetime budget (Not available for Video campaigns)
Amazon bid optimization - On, Off (Not available for Video campaigns)
Ad groups
Ad groups
At the ad group level, the following channel settings are editable:
Ad group name
Ad group status - Enabled, Paused, Archived
If you have a Flywheel AI subscription, the following Flywheel Settings are editable:
Automated Bidding - Active, Inactive
ACoS Target
Min bid
Max bid
SB Ads
SB Ads
There are no editable fields available for SB Ads
Keyword targets
Keyword targets
At the Keyword target level, the following channel settings are editable:
Target status - Enabled, Paused, Archived
Bid
Product targets
Product targets
At the Product target level, the following channel settings are editable:
Target status - Enabled, Paused, Archived
Bid
Sponsored Display
The Amazon Sponsored Display ad type has 4 levels: Campaigns, Ad groups, Product ads, and Targets. Expand the sections below to view which fields are editable for each ad level.
Campaigns
Campaigns
At the campaign level, the following channel settings are editable:
Campaign name
Portfolio
Campaign status - Enabled, Paused, Archived
End date
Campaign daily budget
Ad groups
Ad groups
At the ad group level, the following channel settings are editable:
Ad group default bid
Ad group status - Enabled, Paused, Archived
If you have a Flywheel AI subscription, the following Flywheel Settings are editable when campaigns have cost type = CPC:
Automated Bidding - Active, Inactive
ACoS Target
Min bid
Max bid
Product ads
Product ads
At the product ad level, the following channel settings are editable:
Product ad status - Enabled, Paused, Archived
Targets
Targets
At the Targets level, the following channel settings are editable:
Target status - Enabled, Paused, Archived
Bid