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How to Use Keywords to Add
How to Use Keywords to Add

Manually approve or reject recommendations from

Updated over a year ago

Feature overview

Keywords to Add contains a list of Keywords Flywheel AI recommends creating in a Destination ad group because it is projected to increase ad sales. Every keyword is recommended at a Match type, which can be changed individually and in bulk.

Destination ad groups are manual, keyword targeting ad groups that can house new keywords. Flywheel will only recommend new keywords for a Destination ad group and will never recommend adding a keyword that already exists.

Every keyword recommendation has a Source, which is the recommendation came from. Keyword recommendations are sourced from multiple places, including but not limited to:

  • Search terms that map to targets in Auto campaigns/ad groups. These search terms have historical performance data used to project future sales.

  • Search terms that map to existing keywords in Manual campaigns/ad groups. These search terms have historical performance data used to project future sales.

Example:

  • Flywheel has recommended adding the keyword lip exfoliator as an Exact match keyword to the Destination ad group Sugar Scrub in the Sugar Scrub - Manual ad group.

  • The recommendation lip exfoliator - Exact was sourced from the Sugar Scrub - Auto campaign in the Sugar Scrub ad group. The search term was mapped back to the Substitutes targeting expression.

Edit keyword recommendations

Edit match type: Use the match type picker and select Broad, Phrase, or Exact

Edit destination ad group: You can change the Destination ad group for the keyword recommendation for individual rows

  • Click on the 'Ad group details' button in the Destination ad group row

  • The Ad Group Details panel will appear where you can view the existing SKUs and Keywords in the ad group

  • Click on the 'Change ad group' button to open the Ad Group Picker

  • Select a new ad group from the list, then click 'Apply'

  • The table will refresh to show the new ad group you selected

Bulk edit match type and/or destination ad groups

  • Select rows on the page so that the Action bar appears

  • Click on the 'Edit Selected' button

  • The 'Edit selected' panel will appear

  • Select the checkbox next to the field you wish to edit

  • Select a new value

  • Click the Apply button in the 'Edit selected' panel

  • The table will refresh to apply the edited value(s) for all rows you selected

Accept and Dismiss Recommendations

Accepting recommendations: You can create new keywords in the destination ad group by accepting the recommendation.

  • Individually: Press the green checkmark in an individual row

  • In bulk: Select rows > press 'Accept' button

Dismissing recommendations: If a recommendation doesn't fully describe the products in your destination ad group, or you simply don't want to appear in search for the suggested term, you can Dismiss the recommendation. Be judicious - once a recommendation has been dismissed, it will not appear again.

  • Individually: Click the red 'X' button in an individual row.

  • In bulk: Select rows > press 'Dismiss' button

If you're ever unsure about a recommendation, feel free to reach out to our Product Support team in the chat!

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