Flywheel's new ACoS Target recommendations provide sellers with ACoS targets that are specific to a seller’s industry, product category, market, and campaign type. We use historical ad performance if available. We take seasonal spikes and trends into account when making our recommendations. SMART ACoS targets are available for ad groups on both Amazon and Walmart.com

Take advantage of our industry leading AI hourly bidding technology by taking Turn on AI Bidding recommendation on the Recommendation Hub.

Flywheel AI will pre-populate all ACOS targets with SMART ACOS targets which are based on product performance within the ad group and category trends. You can take the suggestion as is or edit the suggestion if your goal does not align.