Teikametrics has leveled up with hourly AI-powered bidding changes, starting today Amazon Market Stream (AMS) sends performance metrics to the platform every hour, on the hour, and Teikametrics AI adjusts and updates your ads just as fast. Teikametrics is the only solution in the market that leverages hourly bidding with fully automated optimization to maximize efficiency and ad spend, every hour of every day. This is huge news for sellers looking to immediately improve sales and performance for Amazon all ad type.
We’re breaking down what AI hourly bidding exactly is, why this matters for you, and how we’ve included it in Teikametrics to make sure you get the most out of every ad dollar you spend.
Amazon Marketing Stream Makes This Possible
Amazon Marketing Stream (AMS), is the reason Teikametrics is able to learn from and adjust your bids every hour. It’s a new streaming service that gives advertisers access to Amazon Ads hourly performance data in near real-time.
Amazon’s New Update + Teikametrics
With AMS Teikametrics now optimizes bids at an hourly clip, improving conversion rate forecast models and adjusting aggressiveness based on key performance metrics including total impressions, clicks, cost per click, and more. The outcome of this is that advertising performance improves substantially, allowing for better-optimized budgets, efficiency, and faster adjustment to market demand. Additionally, any changes you’ve made in Teikametrics to ACOS limit and min/max bids will now be posted to Amazon in near real-time.
Figure 2. Intraday CVR pattern by product categories and biddable entity targeting types.
Results & What This Means for Teikametrics Customers
With this update, Teikametrics now updates your bids up to 6 times more frequently than before with many customers seeing meaningful improvements to both ad sales and return on ad spend (ROAS).
Team Teika conducted testing to compare the advertising performance between the newly implemented hourly bidding (treatment) and the current existing method (control). Our efforts found:
The daily performance saw a 13% increase in net revenue, and a 10% increase in CVR (percent change of treatment over control)
Intraday bidding became more efficient, saving money during early hours to allocate to hours that bring the highest value
Overall impressions were boosted by 8%, with the top-of-search share increasing by 9% on average.
Results found that AI-powered hourly bidding was able to maximize net revenue while maintaining a similar level of advertising efficiency (characterized by ACOS or ROAS). With this update, more ad spend was allocated to the time of day where the conversion rate tended to be higher, and with higher cost-per-click in most cases, more sales were captured. Hourly bids were reduced for the early and late hours, leading to an improvement in advertising efficiency.