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How to use Keywords to Negate
Updated over a week ago


Every day Flywheel makes recommendations for targets to negate in your campaigns. Learn how you can accept or dismiss these recommendations one at a time or in bulk. Recommendations are projected to decrease wasted ad spend and have at least 10 clicks, $10 in ad spend and 0 conversion in the last 60 days. These parameters are editable to suit your business needs.

Accepting recommendations. Select 1 or many keywords from the list and click Accept to negate these keywords in the ad group.

Editing recommendations. If you want to change the Destination ad group or match type of your recommendations, choose your keywords so the Edit selected button appears. Clicking this will trigger the Edit menu where you can change the Match type or Destination ad group in bulk.

Dismissing recommendations. If you want your products to remain in searches regardless of ad sales - you can remove the recommendation from your Negation list by selecting Dismiss. Be judicious, once a recommendation has been dismissed we will not recommend it again.

If you're ever unsure about a recommendation, feel free to reach out to our Product Support team in the chat.


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