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Teikametrics: Getting Started Guide
Getting Started with your Risk-Free Trial
Getting Started with your Risk-Free Trial

Follow these steps to get set up for success in your first month

Updated over a week ago

Introduction to the Teikametrics Platform

In this video, we'll give you an overview of some of the key areas of the platform to help get you set up for success.

Next, Launch your first AI-Powered Smart Campaign in 60 seconds:

Step 1: Campaign Configuration

Flywheel works best when you create new campaigns. With Flywheel's Campaign Creator, it's easier than ever to launch campaigns with the right structures. Click here to get started.

Select your merchant. We'll show all merchants where you've connected advertising and product data.

Choose your strategy. We offer 4 different strategies - Basic, Intermediate, Advanced, and Custom. We recommend using the Basic strategy. With this option you explore search terms in the automatic campaign and exploit them as keywords in your manual campaigns.

Flywheel creates Sponsored product keyword-targeting campaigns today - and we're launching Product attribute-targeting campaigns in the near future.

Choose products. All products chosen at this step will be the ones used to create new Flywheel campaigns. If you select a Parent product, we will create campaigns for all of the child products under that Parent.

Keyword targeting. In this step you decide if Flywheel should automatically add new keywords. We strongly recommend leaving this option toggled on. If you toggle recommendations off, you will need to review each recommendation manually later.

Flywheel makes recommendations for keywords to add in your campaigns on launch and you can review them here. If you have specific keywords you want to add for your products, you can do so at this step by clicking Enter list.

Negative targeting. At this step you can further control your ad spend. If you want to ensure your ads don't appear in searches you can enter a list of Negative keywords to launch with your campaigns. This is not required.

Review & Launch. You are provided with one final preview screen to confirm campaigns, products, budget, keywords, and settings before launch. After any last minute changes click Launch and we'll begin optimizing your brand new campaigns.

If you're unsure of what kind of campaign you want to launch, feel free to reach out to our Product Support team in the chat.

Step 2: Predictive AI-Bidding

Setting ACoS Targets communicates how aggressive or conservative you want to be with your ads. It represents how much you want to spend in order to try and earn a sale. ACoS Targets directly inform how our bidder behaves. Our Smart ACoS Target engine sets these when you create campaigns, but sometimes you need to make adjustments based on your business needs.

Increasing ACoS Targets. If you want to increase visibility of your ads, increase your ACoS Target. For example, if you are launching new variants of your products in a new color, Increasing your ACoS Target will help get your new products more visibility and attract new customers. From the Ads Manager, select the Ad Group level and toggle on Edit mode. Make your changes under the ACoS Target section for the desired ad group(s).

Decreasing ACoS Targets. If you need to bring down spend, you can decrease your ACoS Target. If you sell items that come in multi-packs and your most popular quantity has sold out, lowering your ACoS Target may help curb wasted spend from potential customers who cannot buy that size.

Setting and Updating Guardrails. Flywheel allows for minimum and maximum bids to be set for every ad group you're automating. Having these in place can help you stay competitive and spend conscious. Setting your minimum bid will allow you to have more control in where bids begin. If you sell in a competitive category like supplements, you may want to raise your bid floor. This can help bids for new keywords start closer to the right bid, leading to eyes on your ads sooner. Setting your maximum bid allows you to work within your business needs. If you have very specific dollar amounts you cannot exceed on individual bids, setting that maximum will act as a ceiling that Flywheel will never exceed. Conversely, some high-ticket items have very high bids, and some may even exceed our default ceiling of $5. Raising this ceiling will allow you to remain competitive in those markets.

Pausing Bid Automation. If you need to stop automatic bids for any reason, you can do so by changing the Automated Bidding setting to Inactive.

For more on the Journey of the Bidder and bid calculations, click here.

Step 3: Keyword Actions

Every day Flywheel makes recommendations for new targets to add to your campaigns. Learn how you can accept or dismiss these keywords to your ad groups one at a time or in bulk. Recommendations are projected to increase your ad sales and have at least 1 click and 1 conversion in the last 30 days.

Accepting recommendations. Select 1 or many keywords from the list and click Accept to add these as new keywords in the Destination ad group.

Editing recommendations. If you want to change the Destination ad group or match type of your recommendations, choose your keywords so the Edit selected button appears. Clicking this will trigger the Edit menu where you can change the Match type or Destination ad group in bulk.

Dismissing recommendations. If a recommendation doesn't fully describe your product or you otherwise do not want to appear in searches related to that term - you can remove the recommendation from your Keyword list by selecting Dismiss. Be judicious, once a recommendation has been dismissed we will not recommend it again.

If you're ever unsure about a recommendation, feel free to reach out to our Product Support team in the chat.

Step 4: Budget Management

Understanding your ad spend today helps you plan for the future. Setting budget targets lets you know how you're tracking for the month for your campaigns and your merchants.

Set Merchant budgets. You can set a total budget for every merchant you have connected to Flywheel. This will be the aggregate budget that the pacing dashboard displays.

Monitor daily budget utilization. For all active campaigns, we show you how much of your budget is being used every day, how much you've spent in a month, and where you can expect to go. Ensure you have sufficient budget each day so you can continue to win auctions and get your ads in front of the right eyes to try and earn a sale. If you are utilizing too much of your budget, the bar changes color to let you know so you can adjust spend levels. Budgets can be changed in Flywheel directly in the Ads Manager.

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