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How to turn on the Bidder in Ads Manager

Learn how to turn on the Flywheel Bidder so that bids are automatically changed on keywords and targets in your ad groups

Updated over 4 months ago

You can turn on the AI Bidding in Ads Manager with the following steps:

  1. Navigate to Ads Manager

  2. Choose a Merchant in the Merchant Picker

  3. Choose an Ad type in the Ad Type Picker

  4. Select the 'Ad groups' tab

  5. Horizontally scroll through until you see the Predictive AI Bidding column group

  6. Find ad groups where the AI Bidding has never been turned on using the AI Bidding column
    - You can sort on the 'AI Bidding' column

    - Or you can apply a filter to the table - AI Bidding is No AI

  7. Change the table from View to Edit

  8. Enter an ACOS Limit

  9. Enter a Bid Modifier

  10. Min/Max Bid are set by default but editable for External Campaigns

  11. Notice that the 'AI Bidding' column has now updated to say 'AI Basic Bidding' for the ad group you are editing

  12. Press 'Save changes' button

  13. Press 'Yes' in the 'Apply all changes?' modal

  14. You'll see a success message and the Flywheel Bidder will be turned on for your ad group


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