Advertising with the optimal structure is essential to business growth. Incorrect advertising structures can lead to wasted ad spend, lack of product awareness, and incorrect bidding.

Flywheel 2.0's Products Not in Smart Campaigns recommendation allows you to quickly launch new Smart campaigns that are set up for your advertising success.

Flywheel Smart campaigns are campaigns structures that are fully optimized by Flywheel. There are three aspects to Smart campaigns that make them optimal.

First the campaign structure for each product is set up for your success. Each structure includes at least one Automatic campaign for keyword harvesting and at least one manual campaign for profitable bidding. The Smart campaign structure is flexible for keyword segmentation such as separating brand and competitor terms into their own campaigns.

Second Flywheel will use AI to source the most profitable keywords for your campaigns upon launch. You can find AI recommended keywords daily for these campaigns to continuously optimize your advertising structure.

Third, Predictive AI will be enabled for all Smart Campaigns. ACOS targets will be set by Flywheel AI for all ad groups within Smart campaigns meaning that keyword bids will be optimized immediately upon launch.

Once you enter the Products Not in Smart Campaigns recommendation you will land on the campaign creator dashboard. On this page all of your merchants with recommended products to launch smart campaigns will be shown. For each merchant you can see the number of products Flywheel recommends to launch smart campaigns for.

By clicking into any merchant on the dashboard you will be brought to Flywheel 2.0's campaign creator. The campaign structure will be preset for you. Flywheel will display all of the recommended products not in smart campaigns for you to select to restructure your advertising.