Feature Overview
Advertising with the optimal structure is essential to business growth. Incorrect advertising structures can lead to wasted ad spend, lack of product awareness, and incorrect bidding.
Teikametrics Products Not in Smart Campaigns recommendation allows you to quickly launch new Smart campaigns that are set up for your advertising success.
Smart Campaigns
Teikametrics Smart campaigns are campaigns structures that are fully optimized by Teikametrics. There are three aspects to Smart campaigns that make them optimal.
First the campaign structure for each product is set up for your success. Each structure includes at least one Automatic campaign for keyword harvesting and at least one manual campaign for profitable bidding. The Smart campaign structure is flexible for keyword segmentation such as separating brand and competitor terms into their own campaigns.
Second Teikametrics will use AI to source the most profitable keywords for your campaigns upon launch. You can find AI recommended keywords daily for these campaigns to continuously optimize your advertising structure.
Third, Predictive AI will be enabled for all Smart Campaigns. ACOS limits will be set by Teikametrics AI for all ad groups within Smart campaigns meaning that keyword bids will be optimized immediately upon launch.
Campaign Creator Dashboard
After entering the Products Not In Smart Campaigns Recommendation, you'll arrive at the campaign creator dashboard. Here, you'll find all your connected channels and the option to create Smart Campaigns. For each channel, you can explore recommendations and view Products Not In Smart Campaigns suggestions for each merchant.
Creating campaigns
By clicking into any merchant on the dashboard you will be brought to Teikametrics campaign creator. The campaign structure will be preset for you. Teikametrics will display all of the recommended products not in smart campaigns for you to select to restructure your advertising.
FAQ
What is the campaign structure that will be launched for my products?
Amazon = Auto+Manual campaigns for each parent product
Walmart = Auto+Manual campaigns for each base/variant group
How are the products recommended to start advertising?
All of the products you are currently advertising that are not yet in smart campaigns will be recommended.
How do I create campaigns when taking the recommendation?
Teikametrics Campaign Creator will be used to create the campaigns. The setup step of the Campaign Creator will be preset for you. All you have to do is select products, managed targets, and then launch.