Welcome to the Multichannel Advertising Optimization Dashboard, designed to empower you with a simplified, high-level view of your advertising performance across different channels. This user-friendly interface aims to provide quick insights, enabling efficient decision-making and strategy refinement.

View your advertising performance metrics grouped by channels, allowing you to assess the overall effectiveness of your campaigns on platforms like Amazon, Walmart, and more.

For a detailed analysis, explore a breakdown of ad types under each channel. Ad types, such as sponsored products, sponsored brands, and sponsored display, are categorized to provide insights into the effectiveness of each advertising approach.

Easily analyze data with three levels of sorting: Total Sales, Total Sales at the Merchant level, and Sales broken down by ad type for each merchant. This hierarchical sorting structure offers a comprehensive understanding of your advertising performance.

Compare the advertising performance of 1P and 3P for a specific channel with a dedicated column differentiating between the two.

Select one or all of your merchants to be charted on the dashboard. This feature allows you to analyze data for selected merchants together or separately.

Get a quick overview of essential metrics such as Total Sales, Ad Sales, Ad Spend, ROAS (Return on Advertising Spend), TACoS (Total Advertising Cost of Sales), and the percentage of Total Ad Spend for each channel and ad type.
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Click on the arrow next to any metric, and selecting "more details" will take you directly to the Ads Manager for in-depth analysis and management.
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Access definitions and formulas for metrics calculation through the "Data & Definitions" link located next to the Ads Console.
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Launch the Amazon and Walmart Ads Consoles directly from the dashboard using convenient buttons for quick access to advertising management.
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Download the entire table as a .CSV file with the "Export" button, giving you the flexibility to work with the data offline or share it with your team.