3P sellers can follow this guide for instructions on how to connect Walmart advertising and product data to Flywheel 2.0. Establishing both of these connections is critical for success.
How to Connect Your Ad Account:
Go to the Sales channel page in Flywheel 2.0 and click Add Merchant.
Select Walmart on the pop-up.
You should see the screen below, letting you know that Flywheel needs access to two different APIs. One for Advertising data, and the other to connect Products data.
Authorize Teikametrics as a Trusted Partner
4. Next, you'll need to authorize Teikametrics as a trusted partner. This will allow us to sync your advertising data, create campaigns, and make target optimizations for you.
Click on "Authorize on Walmart Advertising Center" as seen below to be redirected.
5. In Walmart Ad Center, be sure to Sign in with Seller Center. This will take you to the Walmart Ad Center.
6. Scroll down to the API Partner - Advertiser level and click + Add Partner. In the API Partner name dropdown, select Teikametrics.
7. In the Access Type dropdown, select Write Access.
8. Next, click Add Partner to complete this step.
Note: *For Managed Services Clients Only*: There is an additional permissions step required.
In Walmart Ad Center Admin View, please add the following users with Write Access at the Advertiser level:
Teikametrics Analyst - walmartacctmgrs@teikametrics.com
Viswas Polepalli - vpolepalli@teikametrics.com
If you need assistance with this step, click here and look under "Adding a User to Your Account." Once you've completed the above steps, you're now ready to return to Flywheel and add your Advertiser ID and your Seller ID.
9. Check the box to confirm Teikametrics is authorized as a trusted partner with write permissions in my Walmart Seller Center account, and click Continue. You will then be prompted to enter your Advertiser ID and Seller ID.
Need help locating your Advertiser ID and Seller ID?
ADVERTISER ID
You can find this information in Walmart Ad Center under Admin Management. Navigate to Admin Management and click on the person icon labeled Account at the top right corner and select Admin.
You can locate your Advertiser ID on this page, next to Advertiser Type.
Seller ID can be found in Seller Center. It's the 11-digit number right below the ACTIVE icon.
10. Once you've entered both your Advertiser ID & Seller ID, click "Connect Marketplace Data" to complete the advertising connection step!
Step 2: Connecting Product Data
Under Add Products data, Select 3P Seller and click Continue.
You'll be redirected to Walmart to log in, then will be directed to a page in Retail Link to Authorize Flywheel 2.0. Click Authorize to complete this step, and be redirected back to Flywheel.
Congratulations! You've successfully connected your ads and product data. Click Close and Exit to start using Flywheel.