Adding products to existing campaigns is a convenient and efficient way to optimize your advertising strategy on Teikametrics. Whether you've recently added new products to your inventory or you're looking to maximize the performance of your existing campaigns, this feature allows you to seamlessly integrate new products into your advertising efforts. Here's how you can leverage this feature to enhance your campaign performance.
Benefits:
Improved Campaign Relevance: By adding like or similar products to existing ad groups, you ensure that your campaigns remain highly relevant to your target audience.
Optimized Campaign Structure: Maintain a well-organized campaign structure by integrating new products into relevant ad groups, maximizing the effectiveness of your advertising campaigns.
Time and Resource Efficiency: Streamline the process of adding products to your campaigns with just a few clicks, saving you time and effort in managing your advertising strategy.
How to Add Products to Existing Campaigns:
Users can add products to existing campaigns via Campaign Creator through several pathways.
Unadvertised Products Recommendation:
Navigate to the Recommendation Hub and locate the Unadvertised Products recommendation card, or click on Unadvertised Products on the Campaign Creator tab.
Click on the card to access the Campaign Creator workflow.
The list of products will be filtered to "Unadvertised."
On the right-hand side of the product list, select "Add Products to existing campaigns."
Choose the SKU(s) you wish to add and select the relevant ad groups.
Click "Add Products" to submit your request.
You'll receive a success message confirming that your request has been received.
Smart Campaign Workflow:
Access the Campaign Creator and click on "Create Smart Campaigns."
After selecting a campaign structure, you'll see your list of products.
Click on "Add Products to existing campaigns."
The product list will be automatically filtered to unadvertised products. You may remove this filter to see all of your products.
Select the product(s) you want to add and choose the ad groups.
Follow the same process as above to complete the request.
Note: You will receive an email notification once your request has been successfully processed by Amazon or Walmart.
By leveraging the "Add Products to existing campaigns" feature, you can maintain campaign relevance, optimize your campaign structure, and save valuable time in managing your advertising efforts on Teikametrics.