Creating Sponsored Products PAT (Product Attribute Targeting) campaigns is an excellent way to optimize your advertising strategy and reach your target audience more effectively. By leveraging PAT campaigns, you can refine your targeting and increase the visibility of your products to potential customers.
Getting Started
Navigate to Campaign Creator: To begin creating your Sponsored Products PAT campaign, log in to your Teikametrics account and navigate to the Campaign Creator tool.
Choose Campaign Type: In Campaign Creator, select "Sponsored Products Product Attribute Targeting" as your campaign type.
Select Strategy: Choose from different strategies based on your advertising goals:
Basic: Creates a Manual PAT structure for each parent product selected. This is the most popular option.
Brand-based: Implements a Brand + Non-Brand structure for each parent product.
Advanced: Sets up an Automatic + Brand + Competitor + Generic structure for each parent product.
Custom: Allows you to customize product groupings, campaign structure, and ad group structures according to your specific needs.
Select Products: Choose the products you want to include in your campaign. Our Smart campaign creator will then structure your campaign for success.
ASIN Targeting: Teikametrics will recommend product targets based on performance data and data ingested from Amazon and Walmart. You can also enter specific ASINs to target by clicking on the "Enter List" tab.
Negative Targeting: If there are products you want to exclude from your campaign, select them from the list of your products and choose the ad groups to exclude them from. Excluding your own products can prevent ad spend on products that are already performing well organically.
Review and Launch: Review the details of your campaign, including SKUs, product targeting, and negative targeting, by selecting the respective tabs. Once everything looks good, click "Launch" to start your campaign.
By following these simple steps, you can create effective Sponsored Products PAT campaigns to optimize your advertising efforts and drive sales.
Ready to get started? Visit Campaign Creator.