Keyword harvesting is an essential process for improving your performance on Amazon and Walmart.
Identifying top-performing search terms for your products is the most important strategy for harvesting new keywords and optimizing campaigns. By adding these terms as keywords in more focused advertising campaigns, you have more control over where your ads are displayed, making your advertising campaigns more efficient at helping you reach your business goals.
When products are in the early phase of their lifecycle on Amazon or Walmart and are still building momentum, some of the suggested keywords directly sourced from Amazon and Walmart can also help ramp up performance.
The keyword and targeting actions page surfaces AI-powered keyword and PAT (Product Attribute Targeting) recommendations for your Sponsored Products and Sponsored Brand campaigns.
For every advertised product in your catalog, Teikametrics' AI harvests:
The top-performing search terms for your products
The lowest performing search terms for your products as negative keyword recommendations (Amazon only)
The most relevant keyword suggestions from Amazon and Walmart
Product Targets (ASINs) for Sponsored Products PAT campaigns
to give you the best recommendations to take action on.
By doing this for you, Teikametrics' AI saves you time so that you don’t have to manually comb through the sources yourself for potential keywords. You can then be more strategic and focus on accepting the keyword recommendations that are most likely to help your business outcomes.
Why There May Be a Delay in Keyword Recommendations
Occasionally, you might notice keywords appearing in reports from Amazon or Walmart before they show up in our Keyword Recommendations. This delay—typically around 24 hours—is due to how attribution works. Attribution values (such as ad sales and ad conversions) don't settle immediately, and there is a brief period before converting keywords are fully attributed and reflected in your recommendations. Rest assured that once attribution is finalized, the relevant keywords will appear in your recommendations, ensuring you can take action based on the most accurate data.
By automating this process, Teikametrics' AI allows you to focus on the strategic aspects of your advertising efforts, ensuring your campaigns are as efficient and goal-driven as possible.
Visit the Keyword and Targeting actions page to get started.