When it comes to advertising on Amazon and Walmart, understanding the difference between auto and manual campaigns is crucial. Each campaign type serves a unique purpose. Let's explore what auto and manual campaigns are, how they work, and how Teikametrics' can help you make the most of them.
What is an Auto Campaign?
An auto campaign, also known as automatic targeting, is a type of advertising campaign where the platform (Amazon or Walmart) determines which keywords to target based on your product information. This includes product title, description, and other metadata. Auto campaigns are generally used to:
Discover New Keywords: Auto campaigns are great for keyword harvesting, as they identify search terms that customers use to find products like yours.
Simplify Campaign Setup: Since the platform manages the keyword targeting, auto campaigns are easier to set up and require less manual input.
Reach a Broader Audience: Auto campaigns can cast a wider net, reaching customers who might not be specifically searching for your brand.
Using Auto Campaigns with Teikametrics
With Teikametrics' Campaign Creator, you can create Smart Campaigns with auto-targeting, leveraging predictive AI to optimize your ad spend. Our platform uses AI-keyword harvesting to find the best-performing keywords, making your auto campaigns more efficient and effective.
What is a Manual Campaign?
A manual campaign, or manual targeting, allows you to choose the specific keywords or product targets to focus on. This type of campaign gives you more control over your advertising strategy and is typically used when:
Optimizing for Specific Keywords: Manual campaigns are ideal for targeting known high-performing keywords.
Focusing on Competitors: You can target specific competitor ASINs or keywords to capture their audience.
Implementing a More Advanced Strategy: Manual campaigns allow for greater flexibility and customization in your advertising approach.
Using Manual Campaigns with Teikametrics
Teikametrics' Campaign Creator simplifies the process of creating manual campaigns. With Smart Campaigns, you get keyword recommendations based on AI-driven analysis, allowing you to target high-potential keywords and product targets effectively. Our platform provides a structured approach, ensuring that your manual campaigns are set up for success.
Choosing Between Auto and Manual Campaigns
Both auto and manual campaigns have their place in a successful advertising strategy. Auto campaigns are great for discovery and broad targeting, while manual campaigns offer precision and control. A balanced approach that combines both can lead to optimal results.
With Teikametrics, you can create Smart Campaigns that leverage the benefits of both auto and manual targeting, with predictive AI guiding your strategy. Whether you're looking to harvest new keywords or refine your focus, our platform has the tools you need to succeed.