Overview
Smart Campaigns are now live across all campaign and ad types in Teikametrics.
Smart Campaigns are well-optimized campaigns powered by our proprietary Goal-Based Bidding technology, designed to simplify campaign management while driving better performance.
These campaigns automatically adjust bids in real time based on your defined Goal and ACoS Limit, ensuring your ads are always aligned with your desired outcome — whether that’s growth, profitability, or launching new products.
What Are Smart Campaigns?
Smart Campaigns use Teikametrics’ advanced AI to make continuous, data-driven bidding decisions for you. Instead of manually updating bids and modifiers, you simply:
Set your Campaign Goal — what you want to achieve (Grow, Profit, Product Launch, etc.)
Define your Ad Group ACoS Limit — your performance target or break-even point
From there, our AI takes over — automatically managing bids within those parameters to maximize results.
Smart Campaigns can be launched using the Campaign Creator for optimal structure and long-term success. However, campaigns created directly on the advertising channel (Amazon, Walmart, etc.) or imported from elsewhere can still opt into Smart Campaign Goal-Based Bidding at any time.
Benefits of Smart Campaigns
✅ Less manual management – Eliminate the need to constantly adjust bids and modifiers.
✅ Smarter optimization – AI automatically adapts to performance, market trends, and competition.
✅ Goal-driven performance – Your bidding strategy aligns directly with your business objectives.
✅ Proven results – Advertisers using Smart Campaigns have seen up to 84% ad revenue growth in just 30 days.
Smart Campaign Goals
Your campaign Goal tells the AI what outcome to prioritize. Each goal corresponds to a specific bidding behavior:
Goal | Ad Types | Description |
Product Launch | Sponsored Products | Be aggressive to drive impressions, clicks, and early sales for new products. The bidder may exceed your ACoS limit by up to 25% to accelerate growth. |
Awareness | Sponsored Brands, Sponsored Display, Sponsored Video | Focus on reach and visibility to attract new customers. Bids will be more aggressive to increase exposure. |
Grow | All Ad Types | Drive continued sales growth while maintaining efficiency. AI stays below your ACoS limit for steady scaling. |
Profit | Sponsored Products | Requires COGS entry to measure margins. AI optimizes bids to maximize total profit return. |
ROAS | All Ad Types | Prioritize efficiency and maximize return on ad spend. AI bids conservatively within your ACoS range to achieve the highest ROAS possible. |
Liquidate | Sponsored Products | Sell through inventory quickly. AI bids aggressively to increase unit sales, with flexibility to exceed ACoS limit by up to 50%. |
How ACoS Limits and Goals Work Together
The Ad Group ACoS Limit and Campaign Goal work hand-in-hand to tell the AI both how aggressive to be and what outcome to aim for.
The ACoS Limit is your performance boundary — your break-even point.
The Goal provides the bidder with a range above or below that limit, depending on how aggressive you want to be.
For example:
Product Launch Goal: 100–125% of your ACoS limit → AI bids more aggressively to drive visibility.
ROAS Goal: 1–100% of your ACoS limit → AI bids more conservatively to improve efficiency.
If your ACoS limit is set to 25%, a Product Launch goal means the AI can bid within a range of 25%–31.25% ACoS, while a ROAS goal keeps bids below 25%.
This dynamic range ensures your ads stay aligned with your business goals while adapting in real time to competition and performance changes.
If your business need is to maximize control we recommend using the grow goal as this goal as the smallest range of 95-100%. This will keep bidding right at or barely below your ACOS limit.
👉 View the example below for a visual of how ACoS limits and goals translate to bidding ranges.
Where to Manage Smart Campaigns
Recommendation Hub
Enable Smart Campaigns directly through the Recommendation Hub using the “Enable Smart Campaigns” or “Maximize Performance with Goal-Based Bidding” card.
Here, you’ll receive tailored recommendations for:
Optimal Goals for each campaign
Recommended ACoS Limits based on your performance and category
Ads Manager
Once enabled, you can view, maintain, and edit your Smart Campaigns directly in Ads Manager.
Review performance metrics by campaign and goal.
Adjust ACoS limits or change goals as needed.
Monitor progress against your chosen objectives in real time.
In Summary
Smart Campaigns with Goal-Based Bidding bring automation, intelligence, and proven results to your advertising.
By setting clear goals and ACoS limits, you empower Teikametrics’ AI to optimize for growth, profit, or efficiency — giving you more time to focus on strategy while the system manages the rest.