The addition of Walmart Sponsored Video (SV) Ads empowers users with a holistic view of their advertising performance in Ads Manager, seamlessly integrating data from all Walmart sponsored ad types into one user-friendly and convenient location.
What’s New in Ads Manager?
AI Bidding for Sponsored Video Ad Groups
Our latest release introduces the option to enable predictive AI bidding for sponsored video ad groups from the Recommendation Hub and Ads Manager.
Easily ‘Turn On AI Bidder’ to enable predictive AI for sponsored video ad groups from the Recommendation Hub
Enable Predictive AI Bidding directly from Ads Manager and easily set ACoS Limits, adjust Bid Modifiers, and define Min and Max Bids
Accessing your Walmart Sponsored Video Data
Navigate to Ads Manager:
Select a Walmart merchant from the Merchants picker dropdown menu.
Select "Sponsored Videos" from the Ad Type dropdown menu.
Switch between different merchants at any time.
View Total Performance Data
Use the Hero Metrics slide over on the right-hand side to build your performance view.
Select up to 5 metrics to display in the Hero Metrics graphic.
View Sponsored Video Performance Tables
Campaigns Tab: View SV data at the campaign level
Ad Groups Tab: View SV data at the Ad Group level
SV Ads Tab: View SV data at the Ad Item level.
Keyword Targets Tab: View SV data at the Keyword and Targets level.
Search, Filter, Sort and Download SV Data
Search for individual campaigns, ad groups, ad items and keywords using the search bar in each tab.
Refine your view by applying filters and sorting by any column name in each tab.
Download data for any tab by selecting the "Download CSV" button on the right-hand side.
Managing Sponsored Video Ads
AI Bidding for Sponsored Video Ad Groups
In Ads Manager, enable predictive AI from the Ad Groups tab.
Adjust your ACoS limits, bid modifiers, and set min and max bids.
Editing Sponsored Video Campaigns and Ad Groups
In Ads Manager, assign groups and update channel settings for sponsored video campaigns, ad groups, ads, and keyword targets.
Create new keyword targets for sponsored video ad groups from the keyword targets tab.
Use bulk edit options to manage campaigns more efficiently.
Performance Metrics
View additional sponsored video performance metrics in each tab of the Ads Manager.
For more details and to get started, head to Ads Manager.
Performance Metrics Included
Column Name | Tabs Included |
Ad Sales | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Ad Spend | Campaigns, Ad Groups, SV Ads, Keyword Targets |
ACoS | Campaigns, Ad Groups, SV Ads, Keyword Targets |
ROAS | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Conversion Rate | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Units Sold | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Impressions | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Orders | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Clicks | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Cost Per Click | Campaigns, Ad Groups, SV Ads, Keyword Targets |
CTR (Click-Through-Rate) | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Advertised SKU sales | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Direct ACoS | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Direct ROAS | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Other SKU sales | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Advertised SKU units | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Other SKU units | Campaigns, Ad Groups, SV Ads, Keyword Targets |
Ad orders new to brand | Campaigns |
% of ad orders new to brand | Campaigns |
Ad sales new to brand | Campaigns |
% of ad sales new to brand | Campaigns |
Ad units sold new to brand | Campaigns |
% of ad units sold new to brand | Campaigns |
Video First Quartile Views | Campaigns |
Video Midpoint Views | Campaigns |
Video Third Quartile Views | Campaigns |
Video Complete Views | Campaigns |
Video Unmutes | Campaigns |
5 Second Views | Campaigns |
View-Through Orders | Campaigns |
View-Through Units Sold | Campaigns |
Viewable Impressions | Campaigns |
Complete View Orders | Campaigns |
Stay tuned for more updates as we continue to enhance your Walmart Ads experience!