Skip to main content
All CollectionsAdvertising OptimizationAds Manager
Ads Manager - Walmart Sponsored Video
Ads Manager - Walmart Sponsored Video

Manage and optimize your Walmart Sponsored Video (SV) Ads in Flywheel's Ads Manager.

Updated over a week ago

The addition of Walmart Sponsored Video (SV) Ads empowers users with a holistic view of their advertising performance in Ads Manager, seamlessly integrating data from all Walmart sponsored ad types into one user-friendly and convenient location.

What’s New in Ads Manager?

AI Bidding for Sponsored Video Ad Groups

Our latest release introduces the option to enable predictive AI bidding for sponsored video ad groups from the Recommendation Hub and Ads Manager.

  • Easily ‘Turn On AI Bidder’ to enable predictive AI for sponsored video ad groups from the Recommendation Hub

  • Enable Predictive AI Bidding directly from Ads Manager and easily set ACoS Limits, adjust Bid Modifiers, and define Min and Max Bids

Accessing your Walmart Sponsored Video Data

  1. Navigate to Ads Manager:

    • Select a Walmart merchant from the Merchants picker dropdown menu.

    • Select "Sponsored Videos" from the Ad Type dropdown menu.

    • Switch between different merchants at any time.

  2. View Total Performance Data

    • Use the Hero Metrics slide over on the right-hand side to build your performance view.

    • Select up to 5 metrics to display in the Hero Metrics graphic.

  3. View Sponsored Video Performance Tables

    • Campaigns Tab: View SV data at the campaign level

    • Ad Groups Tab: View SV data at the Ad Group level

    • SV Ads Tab: View SV data at the Ad Item level.

    • Keyword Targets Tab: View SV data at the Keyword and Targets level.

  4. Search, Filter, Sort and Download SV Data

    • Search for individual campaigns, ad groups, ad items and keywords using the search bar in each tab.

    • Refine your view by applying filters and sorting by any column name in each tab.

    • Download data for any tab by selecting the "Download CSV" button on the right-hand side.

Managing Sponsored Video Ads

  1. AI Bidding for Sponsored Video Ad Groups

    • In Ads Manager, enable predictive AI from the Ad Groups tab.

    • Adjust your ACoS limits, bid modifiers, and set min and max bids.

  2. Editing Sponsored Video Campaigns and Ad Groups

    • In Ads Manager, assign groups and update channel settings for sponsored video campaigns, ad groups, ads, and keyword targets.

    • Create new keyword targets for sponsored video ad groups from the keyword targets tab.

    • Use bulk edit options to manage campaigns more efficiently.

  3. Performance Metrics

    • View additional sponsored video performance metrics in each tab of the Ads Manager.

For more details and to get started, head to Ads Manager.

Performance Metrics Included

Column Name

Tabs Included

Ad Sales

Campaigns, Ad Groups, SV Ads, Keyword Targets

Ad Spend

Campaigns, Ad Groups, SV Ads, Keyword Targets

ACoS

Campaigns, Ad Groups, SV Ads, Keyword Targets

ROAS

Campaigns, Ad Groups, SV Ads, Keyword Targets

Conversion Rate

Campaigns, Ad Groups, SV Ads, Keyword Targets

Units Sold

Campaigns, Ad Groups, SV Ads, Keyword Targets

Impressions

Campaigns, Ad Groups, SV Ads, Keyword Targets

Orders

Campaigns, Ad Groups, SV Ads, Keyword Targets

Clicks

Campaigns, Ad Groups, SV Ads, Keyword Targets

Cost Per Click

Campaigns, Ad Groups, SV Ads, Keyword Targets

CTR (Click-Through-Rate)

Campaigns, Ad Groups, SV Ads, Keyword Targets

Advertised SKU sales

Campaigns, Ad Groups, SV Ads, Keyword Targets

Direct ACoS

Campaigns, Ad Groups, SV Ads, Keyword Targets

Direct ROAS

Campaigns, Ad Groups, SV Ads, Keyword Targets

Other SKU sales

Campaigns, Ad Groups, SV Ads, Keyword Targets

Advertised SKU units

Campaigns, Ad Groups, SV Ads, Keyword Targets

Other SKU units

Campaigns, Ad Groups, SV Ads, Keyword Targets

Ad orders new to brand

Campaigns

% of ad orders new to brand

Campaigns

Ad sales new to brand

Campaigns

% of ad sales new to brand

Campaigns

Ad units sold new to brand

Campaigns

% of ad units sold new to brand

Campaigns

Video First Quartile Views

Campaigns

Video Midpoint Views

Campaigns

Video Third Quartile Views

Campaigns

Video Complete Views

Campaigns

Video Unmutes

Campaigns

5 Second Views

Campaigns

View-Through Orders

Campaigns

View-Through Units Sold

Campaigns

Viewable Impressions

Campaigns

Complete View Orders

Campaigns

Stay tuned for more updates as we continue to enhance your Walmart Ads experience!

Did this answer your question?