What is Walmart DSS?
Walmart Connect's Display Self-Serve (DSS) platform offers a new and dynamic way for brands to connect with shoppers. This self-service platform provides brands with enhanced control over ad frequency, audience lookbacks, custom audience creation, and exclusions—offering a level of customization similar to Amazon Ads' Sponsored Display but with added flexibility.
Key Features of DSS Ads
Display Ads: DSS ads stand out from traditional Sponsored Search ads by incorporating visually impactful elements and unique placements. These features help ensure your brand remains top-of-mind for shoppers.
Extensive Audience Targeting: DSS utilizes Walmart's vast proprietary data, drawn from both digital and physical store interactions. This enables advertisers to engage in comprehensive, full-funnel targeting throughout the entire shopping journey, reaching customers at various touchpoints.
Customized In-app DSS Dashboards with Teikametrics Business Intelligence
For customers using Teikametrics' Managed Edition, the value of Walmart DSS is further amplified through the Teikametrics Flywheel platform. Managed Edition customers gain access to in-depth DSS dashboards at multiple levels—account, campaign, line-item, and SKU—allowing for more granular insights into advertising performance. This level of detailed reporting empowers advertisers to make data-driven decisions, optimize their campaigns more effectively, and maximize their return on investment.
If you're interested in having Teikametrics manage your Walmart DSS or would like access to custom DSS dashboards, please contact your analyst/account manager.