Full-Funnel (DSPs & Programmatic Ads)
Resources for advertisers expanding into upper funnel strategies
21 articles
Smart Campaigns for Amazon DSP
Utilize goal-based campaign strategies to launch DSP Display campaigns with confidence
DSP Smart Campaign Creation GuideCreate full-funnel, goal-based Amazon DSP campaigns in minutes
Selecting Products for Your DSP Campaigns: What It Does and Why It MattersUnderstand products and conversion tracking within Amazon DSP campaigns
Understanding the “Awareness” Goal in Smart CampaignsUpper-funnel DSP campaigns to help you reach new shoppers
Understanding the “Consideration” Goal in Smart CampaignsMid-funnel DSP campaigns to help you engage with potential buyers
Understanding the “Purchase” Goal in Smart CampaignsLower-funnel DSP campaigns to help you drive new purchases
Understanding the “Loyalty” Goal in Smart CampaignsLower-funnel DSP campaigns to help you drive repeat purchases
Optimize Amazon DSP Campaigns
Manage DSP campaigns directly from the Teikametrics app
Getting Started with Amazon DSPOverview of Amazon DSP, including the basics of what a DSP is and why it is an important tool for advertisers.
Ads Manager for Amazon DSPDiscover what features and functionality have been launched for Amazon DSP campaign management!
Create Amazon Audiences in TeikametricsWe’ve made it easier than ever to create, manage, and apply Amazon DSP and AMC audiences directly from Teikametrics — no SQL needed, no platform-switching hassle.
Amazon AudiencesDiscover Amazon audience targeting for DSP and sponsored ads and learn how to manage your audience segments with Teikametrics.
Walmart Onsite Display
Discover how Walmart Onsite Display can support full-funnel growth for advertisers
Walmart Onsite Display CampaignsOverview of Walmart Onsite Display and how it supports full-funnel growth for advertisers
Managing Onsite Display with TeikametricsManage Walmart Onsite Display ads in Teikametrics' full-funnel ads manager
Learn More: ADSP Terms & Definitions
Understand the ins and outs of Amazon DSP terminology and campaign settings.
Learn More: DSP Orders GlossaryTerms and definitions for Amazon DSP Ads Manager, explaining metrics to help you understand, analyze, and optimize campaign performance.
Learn More: DSP Line Items GlossaryTerms and definitions for Amazon DSP Ads Manager, explaining metrics to help you understand, analyze, and optimize campaign performance.
Learn More: DSP Creatives GlossaryTerms and definitions for Amazon DSP Ads Manager, explaining metrics to help you understand, analyze, and optimize campaign performance.
Learn More: Goal-Based AudiencesTeikametrics breaks down audience targeting into terms that resonate with our customers -- by advertising goals.
Learn More: DSP Order SettingsGuide to Amazon DSP order settings, detailing each adjustable option in our product to help you customize and control campaign performance.
Learn More: DSP Line Item SettingsGuide to Amazon DSP Line Item settings, detailing each adjustable option in our product to help you customize and control performance.
Learn More: Understanding Bidding PriorityLearn how to use Amazon's bidding priority settings for DSP.
Learn More: Understanding Budget Management StrategyLearn about Amazon's automated budget optimization for DSP.
Learn More: What Is the “Reach Similar Audiences” Option?Learn about this AI-powered audience expansion tool within Amazon DSP