Resources for advertisers expanding into upper funnel strategies
12 articles
Amazon DSP
Manage DSP campaigns directly from the Teikametrics app
Getting Started with Amazon DSPOverview of Amazon DSP, including the basics of what a DSP is and why it is an important tool for advertisers.
Ads Manager for Amazon DSPDiscover what features and functionality have been launched for Amazon DSP campaign management!
Amazon AudiencesDiscover Amazon audience targeting for DSP and sponsored ads and learn how to manage your audience segments with Teikametrics.
Create Amazon Audiences in TeikametricsWe’ve made it easier than ever to create, manage, and apply Amazon DSP and AMC audiences directly from Teikametrics — no SQL needed, no platform-switching hassle.
Goal-Based AudiencesTeikametrics breaks down audience targeting into terms that resonate with our customers -- by advertising goals.
DSP Orders GlossaryTerms and definitions for Amazon DSP Ads Manager, explaining metrics to help you understand, analyze, and optimize campaign performance.
DSP Line Items GlossaryTerms and definitions for Amazon DSP Ads Manager, explaining metrics to help you understand, analyze, and optimize campaign performance.
DSP Creatives GlossaryTerms and definitions for Amazon DSP Ads Manager, explaining metrics to help you understand, analyze, and optimize campaign performance.
DSP Order SettingsGuide to Amazon DSP order settings, detailing each adjustable option in our product to help you customize and control campaign performance.
DSP Line Item SettingsGuide to Amazon DSP Line Item settings, detailing each adjustable option in our product to help you customize and control performance.
Understanding Bidding PriorityLearn how to use Amazon's bidding priority settings for DSP.
Understanding Budget Management StrategyLearn about Amazon's automated budget optimization for DSP.