Learn More: ADSP Terms & Definitions
Understand the ins and outs of Amazon DSP terminology and campaign settings.
9 articles
Learn More: DSP Orders GlossaryTerms and definitions for Amazon DSP Ads Manager, explaining metrics to help you understand, analyze, and optimize campaign performance.
Learn More: DSP Line Items GlossaryTerms and definitions for Amazon DSP Ads Manager, explaining metrics to help you understand, analyze, and optimize campaign performance.
Learn More: DSP Creatives GlossaryTerms and definitions for Amazon DSP Ads Manager, explaining metrics to help you understand, analyze, and optimize campaign performance.
Learn More: Goal-Based AudiencesTeikametrics breaks down audience targeting into terms that resonate with our customers -- by advertising goals.
Learn More: DSP Order SettingsGuide to Amazon DSP order settings, detailing each adjustable option in our product to help you customize and control campaign performance.
Learn More: DSP Line Item SettingsGuide to Amazon DSP Line Item settings, detailing each adjustable option in our product to help you customize and control performance.
Learn More: Understanding Bidding PriorityLearn how to use Amazon's bidding priority settings for DSP.
Learn More: Understanding Budget Management StrategyLearn about Amazon's automated budget optimization for DSP.
Learn More: What Is the “Reach Similar Audiences” Option?Learn about this AI-powered audience expansion tool within Amazon DSP