The Happy Birthday Greeting Card Campaign is a great way to leverage the power of snail mail to make your contacts feel special on their birthday!
To activate this campaign, navigate to Automated Marketing in the navigation pane on the left side of your dashboard:
Here, you can locate the Happy Birthday Greeting Card Campaign and toggle the campaign on.
There is an additional charge for this campaign. Your average monthly cost will vary depending on the number of greeting cards sent out.
Configure the Audience
Like our other campaigns, it's up to you to decide which of your contacts receives this campaign. By default, all of your contacts will be in your audience. If you'd like to adjust your campaign audience, click here to learn more.
Unlike other campaigns, these emails depend on specific contact data: date of birth.
You can add as many contacts as you'd like to this campaign, but only those listed with a complete physical address and date of birth will receive a printed birthday card.
Below is a sample Happy Birthday Greeting Card: