The two main datapoints collected through the mobile SDKs and Systems of Records (SOR) are events and attributes.

An event occurs one or more times, in a context. The analysis is based on the date and time of each occurrence.

  • Adds to cart
  • About page
  • Connection lost

An attribute qualifies a user or customer. It has one value that is valid until changed.

  • first_name
  • client_type
  • favorite_soccer_team
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