In order to segment your users and achieve your high value use cases, you might need to add to the data, collected by FollowAnalytics SDK, some attributes you have in your CRM, your DMP, your Data Lake or any other external data source.
Example of attributes from an external data source could be: type of membership, last purchase date, loyalty program points or anything relevant for your segments and campaigns. 

Attributes can be managed from the Administration panel, in the Attribute Collections tab.

Note: Custom attribute collections can be shared across several apps. Each attribute will be linked to the user id collected in the app

How to set up a new Custom Data Collection? 

It can be set up on the platform by clicking on the "Add collection" button. After naming your Custom data collection you can start adding up new attributes.

To Add an attribute, click on the "Add new attribute" button, then give a display name, attribute name (technical key used in API calls to read or feed the values) and a data type.

How to feed your integration? 

Your attributes can be fed to FollowAnalytics by API calls or manually through the platform:


In order to automate recurring feed of your attributes, the best way is to request our System of Records API. Detailed information on how to query the API can be found in the technical documentation.

When sending a request to our API, you will need the collection identifier and its API Key. These can be found on the platform right under the Custom Attribute Collection name.

Manual import

To feed your attributes you need to add a .csv file, either by upload or by entering an URL that hosts the file. If you upload a csv, you can either select the file from your computer or simply drag-and-drop the file.
Click on the "Import attribute value" button to choose the way you want to send your csv file:

To check if the feeding of your attributes was effective, go to the "Explore" section and provide either a user id or a device id to check. If the data was correctly added, you will see the list of attributes linked to the user or to the device, and the corresponding values:

If you have any further questions please refer to your CSM.

Thanks for reading !

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