Deeplinks can be used to direct your end-users to a specific page. This is especially useful to promote a feature or a product for instance.
Deeplink structure
Deeplinks are included by default in Build Mobile apps. Their format are the following: <BundleId>://<URL>
The <BundleId> is the technical name of your application. It can be retrieved from the Administration panel in FollowAnalytics.
Since the app is based on the website, <URL> is the same as the website's landing page without https://!
Example
To redirect a user to the product page https://www.ecommerce-demo.com/p/product1367486 in the eCommerce app (bundle ID = com.ecommerce.demo), the deeplink to set in the campaign editor will be the following:
com.ecommerce.demo://www.ecommerce-demo.com/p/product1367486
Advanced - Use of UTM
Note
The use of UTMs will allows to measure the performance of your campaigns / redirection links. If a Mobile app is leveraging a website already using UTMs, the same structure can be used for the deeplink <URL>.
Example of UTM : https://www.e-commerce.com?utm_push=hotsales
Deeplink to use in FollowAnalytics : com.ecommerce.demo://www.e-commerce.com?utm_push=hotsales
Thanks for reading!