🧠 Step 1: Define Your Campaign Goal
Before setting up your campaign, clarify what success looks like. Ask yourself:
Are you trying to drive in-store product discovery?
Do you want authentic, high-quality content from real shopping trips?
Is your goal to increase awareness at specific retail locations?
Tip: Retail campaigns are ideal for boosting product trial and in-store visibility. Give creators a clear reason to visit and post.
👥 Step 2: Pick the Right Influencers
Use the Location and Follower Count filters to find creators who match your target retail markets. When reviewing profiles, consider:
Content quality and style
Tone and audience alignment
Proximity to retail locations
Pro tip: Run multiple campaigns across nano, micro, and mid-tier creators to see what works best.
🛒 Step 3: Add Retail Locations
Go to the Locations tab and input your retail partners. This lets creators easily find where your product is available and plan their visit.
💸 Step 4: Structure Your Offer
Retail visits take extra effort — think driving, shopping, and filming — so make your compensation worthwhile.
We recommend offering a total value of $100–$200 per creator, which can include:
Cash payment
Store credit or reimbursement
To simplify: Make your cash offer equal to the total value, and in the description, note that a portion reimburses the creator for their purchase.
Example: “$25 of your $100 cash offer is intended to cover the cost of the product at checkout.”
📝 Step 5: Craft a Clear Campaign Brief
Your brief should tell creators exactly what to do. Include:
Messaging focus (e.g., “Try our protein bar at Whole Foods”)
Any required tags, talking points, or calls to action
Visual guidelines or creative direction
Any dos or don’ts
✅ Step 6: Review & Submit
Before launching, double-check:
Retailer locations are added
Creators are selected
Compensation is clear
Once everything looks good, hit Submit. You’ll start receiving responses within 24 hours. If acceptance is low, try increasing compensation or widening your location radius.
Need Help?
Our Customer Success team is here to support you. If you need assistance with campaign strategy or troubleshooting, don’t hesitate to reach out.