Gross Revenue
Nate Jewell avatar
Written by Nate Jewell
Updated over a week ago

What is Gross Revenue?

  • Definition: Gross revenue reporting excludes the cost of goods sold (COGS) and looks only at the money earned from sales by itself.

  • In Plain English: Gross revenue is the total amount of sales for the period.

  • Example: If you sold a pair of shoes for $100, the gross revenue would be $100, even though the shoes cost $40 to make.

Why Should You Care?

  • Gross revenue is tracking the total amount of sales for your business, a positive growth in gross revenue shows investors that you are growing the ‘top line’ of your business.

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