What is Gross Revenue?
Definition: Gross revenue reporting excludes the cost of goods sold (COGS) and looks only at the money earned from sales by itself.
In Plain English: Gross revenue is the total amount of sales for the period.
Example: If you sold a pair of shoes for $100, the gross revenue would be $100, even though the shoes cost $40 to make.
Why Should You Care?
Gross revenue is tracking the total amount of sales for your business, a positive growth in gross revenue shows investors that you are growing the ‘top line’ of your business.